Research strategy

Research strategy

Our experts are your go-to resource, guiding you on visitor engagement methodology and research planning, and also providing you with training and ongoing support.



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Research design

Research design

How you ask matters. We design survey questionnaires tailored to the problems you're trying to solve. Through best practices and industry knowledge, we'll guide you through the best sampling strategy to get the highest response rate for your research.


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Implementation and QA

Implementation and QA

When you have limited resources and aggressive timelines, we do all the heavy lifting for you by managing your research projects.

As you continously update your surveys, we check for spelling and grammar errors, and monitor data quality. We troubleshoot implementation issues, skip logic and branching. We also help you integrate your iPerceptions visitor feedback data with other tools. Skip costly delays and internal resource headaches, and always launch on time and on budget.


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Analysis

Analysis

All these survey and comment card responses − now what? We transform your visitor feedback and behavior into meaningful information by using advanced statistical analysis techniques to find hidden insights in your data.  With experience in web research, digital analytics and knowledge of your industry, we'll give you specific and actionable recommendations.

Share your results across your organization with tailor-built interactive dashboards, and deep-dive into specific business problems with Issue Based Analysis (IBA) reports.

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