- COVID-19 Resource Hub
Know customer intent, consideration stage and other characteristics that campaign analytics data alone can't accurately give you.
Discover which ads your customers recall, and what encouraged them to go to your website.
Evaluate brand perceptions across touchpoints, campaigns and channels.
CTR, CPA, conversion rates and channel attribution tell you "what" happened.
Measure your campaign performance in terms of intent, demographics, psychographics, consideration stage, relationship to your product or brand, and more.
Want to see how customer feedback can turn assumptions about your campaign analytics into facts?Learn More
Find out if your website content matches visitors' expectations based on the ads and channels they came through, so you can optimize ad creative and adjust messaging accordingly.
Want to see examples of how customer feedback shows channel effectiveness?Learn More
We tailor-make dashboards that integrate your customer feedback data and with your digital analytics data. See which online and offline channels and campaigns bring customers with your target profiles. Monitor customer sentiment about your brand and your ads, in real-time.
Want to see a marketing campaign effectiveness dashboard with customer feedback?Learn More
With over 20 years of experience,
Want examples of insights that you'll get from the
“Using iperceptions we were able to better understand our visitors and, in doing so, identify actionable steps to enhance our business. By continually listening to our customers, we’ve seen tremendous improvement in how consumers feel about our brand and our ability to give them what they want online.”