Campaign Effectiveness

Measure marketing campaign effectiveness using customer feedback

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What this solution helps you discover about your campaigns

Campaign traffic intent

Know customer intent, consideration stage and other characteristics that campaign analytics data alone can't accurately give you.

Sources of awareness

Discover which ads your customers recall, and what encouraged them to go to your website.

Brand perception

Evaluate brand perceptions across touchpoints, campaigns and channels.

What you get

sample campaign analytics, powered by Tableau

The "why" and "who" behind your campaign traffic analytics

CTR, CPA, conversion rates and channel attribution tell you "what" happened. iperceptions tells you who your customers are, what they're looking for, and most importantly, why they came to your site through your online and offline campaigns.

Measure your campaign performance in terms of intent, demographics, psychographics, consideration stage, relationship to your product or brand, and more.   

Want to see how customer feedback can turn assumptions about your campaign analytics into facts?

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sample iperceptions survey campaigns

Customer expectations by channel

Find out if your website content matches visitors' expectations based on the ads and channels they came through, so you can optimize ad creative and adjust messaging accordingly.

Want to see examples of how customer feedback shows channel effectiveness?

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sample campaign analytics

Marketing campaign effectiveness dashboards

We tailor-make dashboards that integrate your customer feedback data and with your digital analytics data. See which online and offline channels and campaigns bring customers with your target profiles. Monitor customer sentiment about your brand and your ads, in real-time.

Want to see a marketing campaign effectiveness dashboard with customer feedback?

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Expert guidance in campaign effectiveness research

With over 20 years of experience, iperceptions has helped global brands' marketing teams measure the impact of their efforts on customer perceptions. We'll help you create a research plan, deploy surveys and comment cards, and extract insights from your customer feedback.

Want examples of insights that you'll get from the iperceptions Campaign Effectiveness solution?

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Experts-CSM

Audi increased the effectiveness of advertising campaigns with iperceptions

Learn why Audi turned to iperceptions to measure the effectiveness of their TV and video advertising campaigns in driving consideration for their vehicles.

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“Using iperceptions we were able to better understand our visitors and, in doing so, identify actionable steps to enhance our business. By continually listening to our customers, we’ve seen tremendous improvement in how consumers feel about our brand and our ability to give them what they want online.”

Chrysler Canada

Learn more about iperceptions' Campaign Effectiveness solution

Multi-touchpoint sample of iperceptions campaign effectiveness tools.