Know visitor intent, consideration stage and other characteristics that analytics data alone can't accurately give you
Discover which ads your visitors recall, and what encouraged them to go to your website
Evaluate brand perceptions across touch points, campaigns and channels
CTR, CPA, conversion rates and channel attribution tell you "what" happened.
iperceptions tells you who your visitors are, what they're looking for, how and why they came to your site through your online and offline campaigns. Measure your campaign performance in terms of intent, demographics, psychographics, consideration stage, relationship to product/brand and more.
Want to see how visitor feedback can turn assumptions about your campaign analytics into facts?
Find out if your website content matches visitors' expectations based on the ads and channels they came through, so you can optimize ad creative and adjust messaging accordingly.
Want to see examples of how visitor feedback shows channel effectiveness?
We build tailor-made dashboards that integrate your visitor feedback data and digital analytics data. See which online and offline channels and campaigns bring visitors with the profiles you most desire. Monitor visitor sentiment about your brand and ads, in real-time.
Want to see a marketing campaign effectiveness dashboard with visitor feedback?
With over 17 years of experience, iperceptions has helped global brands' marketing teams measure the impact of their efforts on visitor perceptions. We'll help you create a research plan, deploy surveys and comment cards, and extract insights from your visitor feedback.
Want examples of insights that you'll get from the iperceptions Campaign Effectiveness solution?