What this solution helps you solve

Campaign traffic intent

Campaign traffic intent

Know visitor intent, consideration stage and other characteristics that analytics data alone can't accurately give you

Sources of awareness

Sources of awareness

Discover which ads your visitors recall, and what encouraged them to go to your website

Brand perception

Brand perception

Evaluate brand perceptions across touch points, campaigns and channels

 

What you get

 

Why and who behind your campaign traffic analytics

The "why" and "who" behind your campaign traffic analytics

CTR, CPA, conversion rates and channel attribution tell you "what" happened.

iPerceptions tells you who your visitors are, what they're looking for, how and why they came to your site through your online and offline campaigns. Measure your campaign performance in terms of intent, demographics, psychographics, consideration stage, relationship to product/brand and more.   

Want to see how visitor feedback can turn assumptions about your campaign analytics into facts?

LEARN MORE

Visitor expectations by channel

Visitor expectations by channel 

Find out if your website content matches visitors' expectations based on the ads and channels they came through, so you can optimize ad creative and adjust messaging accordingly.

Want to see examples of how visitor feedback shows channel effectiveness?

LEARN MORE

Marketing Campaign Effectiveness Dashboards

Marketing campaign effectiveness dashboards

We build tailor-made dashboards that integrate your visitor feedback data and digital analytics data. See which online and offline channels and campaigns bring visitors with the profiles you most desire. Monitor visitor sentiment about your brand and ads, in real-time.

Want to see a marketing campaign effectiveness dashboard with visitor feedback?

LEARN MORE

iPerceptions Experts

Expert guidance in campaign effectiveness research

With over 17 years of experience, iPerceptions has helped global brands' marketing teams measure the impact of their efforts on visitor perceptions. We'll help you create a research plan, deploy surveys and comment cards, and extract insights from your visitor feedback.

Want examples of insights that you'll get from the iPerceptions Campaign Effectiveness solution?

LEARN MORE

 

Case Study

iPerceptions' Web Analytics Case Study

MEDIA CLIENT ACHIEVED A 500% ROI WITH WEB ANALYTICS AND IPERCEPTIONS

 

Learn how a large media client increased the sales of premium articles by 500% by integrating iPerceptions insights with their web analytics.

DOWNLOAD CASE STUDY

iPerceptions' benchmarks

Learn more about iPerceptions' Campaign Effectiveness Solution