Case Study

Choice Hotels Cart Abandonment Decreased by 90% with iperceptions

iperceptions helped Choice Hotels identify and resolve usability issues that were leading to cart abandonment. One specific issue that was discovered and fixed, thanks to the voice of their customers, led to a 90% reduction in cart abandonment.

In this case study you will learn how:

  • Choice Hotels identified gaps in their customer experience using iperceptions.
  • To reduce customer abandonment by quickly validating negative customer experiences and resolving the root cause of issues.
  • To optimize your website based on actual customer data and site experiences.
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