iperceptions Wins Digiday Signal Honor Award
iperceptions Receives Honors for its Active Recognition Technology which improves the effectiveness of retargeting campaigns by recognizing the intent of anonymous visitor’s in real-time.
MONTREAL, QC – September 29, 2015 – iperceptions, the leader in customer experience, received honors in the feedback solutions category for its Active Recognition Technology at the Digiday Signal Awards held on September 24 in New York City. The Digiday Signal Awards honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
“First-party data is critical to the performance of retargeting campaigns,” said Audry Larocque, CEO and President at iperceptions. “Winning a Digiday Signal Honor Award demonstrates the value of leveraging first party customer feedback in real-time to improve the performance of retargeting campaigns.”
Active Recognition for Retargeting empowers advertisers to create highly relevant campaigns that align the right message and bidding strategy to the right audience. iperceptions Active Recognition Technology works with a continuous feed of representative website survey data. When an anonymous website visitor arrives on a site, the technology recognizes the intent of the anonymous visitor in real-time. This intent intelligence is shared with a Demand-Side Platform (DSP) where recognized intent states are used to deliver relevant ads to visitors.
For the first time, digital marketers can accurately distinguish between purchase intenders, researchers and support seekers to create relevant messages aligned to a visitor’s intent, ultimately improving engagement and campaign performance.
To learn more about iperceptions Active Recognition for Retargeting visit iperceptions.com
iperceptions specializes in providing customer experience solutions that help brands measure, manage and optimise the customer experience through predictive analytics. With access to over 10B visitor sessions and collecting over 100M voice of customer data points per year across 1,200 brands in 35 languages in over 80 countries, iperceptions is the uncontested leader in digital customer research and recognition.
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