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iperceptions Launches iper.explore Powered By Tableau To Help Marketers Dig Deeper into Their Voice of Customer Data

MONTREAL, QC – October 19, 2016 –  iperceptions, a global leader in research and audience solutions, today announced the release of iper.explore, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.

iper.explore allows marketers to leverage the power of Tableau, a global leader in visual analytics, to perform advanced analysis of their iperceptions' Voice of Customer data through crosstabs, nested tables and trended analysis to uncover pertinent insights.

"In the hyper competitive consumer electronics industry, customer experience is paramount, and our competitive differentiator," said Plantronics' Senior UX Design & Production Specialist. "iperceptions' iper.explore enhances our ability to understand the customer experience by clearly visualizing our customers' needs, wants and experiences. This helps us identify the key drivers that are influencing customer experience, and the advanced analysis capabilities allow us to dig deeper into our customers' feedback on a day-to-day basis."

iperceptions' iper.explore allows customers to:

  • Create visually stunning reports that bring their Voice of Customer data to life with 24 different chart types to choose from and custom colors to match their branding.
  • Share unlimited viewer licenses and subscribe to automated emails so that no one in the organization misses key insights and everyone can keep a finger on the pulse of their customer feedback.
  • Get insights fast that are tailored exactly to their specific needs with the ability to create reports once, then view and share them forever.

"We're proud to grow our OEM partnership with iperceptions on our shared mission of helping people see and understand their data," said Wade Tibke, Vice President, Marketing Operations at Tableau. "We applaud iperceptions' iper.explore product in its ability to deliver a better customer experience by understanding customer behavior and perceptions, using data."

"In order to improve the customer experience, you need to understand the story behind your metrics and this requires a powerful reporting feature that allows you to quickly drill-down and extract pertinent findings," said Joshua Zimler, Product Director at iperceptions. "iper.explore improves the ability for iperceptions' clients to uncover the hidden insights of their Voice of Customer data by leveraging Tableau's sophisticated Business Intelligence features without leaving the iperceptions Platform."

Availability and Pricing

iper.explore is available for all iperceptions enterprise customers at no additional charge.

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About iperceptions

iperceptions is a global leader in research and audience solutions that help the world's most respected brands become customer-centric organizations. iperceptions Enterprise-Class Customer Analytics platform collects, analyzes and predicts customer feedback to boost the performance of marketing programs. With over 20M visitor intent data-points collected every year across 1,200 brands and in 35 languages, iperceptions is the trusted partner of world's most recognizable retail, hospitality, financial and automotive brands. To start doing marketing that's powered by the voice of your customers today, visit

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