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Welcome to the new iperceptions

MONTREAL, QC – March 16, 2018 - iperceptions has been at the forefront of the Voice of the Customer (VoC) space ever since we were founded nearly two decades ago, helping the world's leading brands improve the Customer Experience (CX) at every stage of their customer journey.

Today, we reaffirm our position as your experienced guide to a successful VoC program with the launch of our new logo and tagline. 

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Quinnipiac University Chooses iperceptions to Measure Brand Perception

MONTREAL, QC – NOVEMBER 16, 2017 - iperceptions, a global leader in Voice of the Customer (VoC) solutions, today announced that Quinnipiac University has selected iperceptions as their preferred VoC solution. iperceptions will measure visitors’ opinions of Quinnipiac University and how they are impacted by the website - QU.edu. iperceptions will then provide key recommendations to drive decisions about future marketing initiatives to optimize Quinnipiac University’s brand perception.

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New iperceptions Text Analytics Platform Uses Artificial Intelligence (AI) To Better Understand The Voice Of The Customer

MONTREAL, QC, August 10th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced the full public release of iper.text, which gives marketers the power to easily sift through and analyze huge amounts of customer feedback in real-time. Using advanced natural language processing and machine learning technology, iper.text continuously evaluates all open-ended feedback and organizes every comment by praise, problem, suggestion or brand mention. With iper.text, marketers can always stay on top of emerging issues and trends, so they can focus more of their time optimizing the customer experience.

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Who are Canada's most liked CEOs?

MONTREAL, QC – May 31, 2017 - Not everything in life should be a popularity contest, but when the C-suite is asked to be more transparent for customers and employees, likeability can have an effect on a company’s fortunes.

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The Henry Ford Selects iperceptions as their Voice of the Customer Solution

MONTREAL, QC – May 25, 2017 – iperceptions, a global leader in Voice of the Customer (VoC) solutions, today announced that The Henry Ford has selected iperceptions as their preferred VoC solution. The Henry Ford welcomes nearly 1.8 million guests annually to its 250-acre campus in Dearborn, Michigan, and attracts 1.5 million viewers to its weekly Emmy®-winning Saturday morning television show, The Henry Ford’s Innovation Nation. The Henry Ford is also the largest indoor-outdoor museum complex in the United States. With iperceptions, The Henry Ford will collect customer feedback to measure the online experience of their customers, understand key experience drivers and improve site usability across desktop, tablet and mobile.

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iperceptions Consolidates Its Ad Tech Solutions Under The Datacratic Brand

MONTREAL, QC, April 25th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced that iperceptions’ Audience Recognition and Audience Optimization solutions have been combined under the Datacratic brand. This move creates two separate brands: iperceptions, which maintains its focus on Voice of the Customer solutions, and Datacratic, which focuses on Audience Data solutions that power digital marketing campaigns and website personalization efforts.

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Full Release of iperceptions' Mobile App Solution That Helps Diagnose and Improve the In-App User Experience

MONTREAL, QC, April 6th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced the full public release of its Mobile App Solution, which gives marketers the power to launch and manage a mobile app research project without having to retest or redeploy the mobile app. Once the iperceptions SDK is implemented, a research project can be easily created and edited via the iperceptions Enterprise Platform. This allows marketers to seamlessly collect the voice of their mobile app users to improve the mobile app experience.

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iperceptions Launches iper.explore Powered By Tableau To Help Marketers Dig Deeper into Their Voice of Customer Data

MONTREAL, QC – October 19, 2016 –  iperceptions, a global leader in research and audience solutions, today announced the release of iper.explore, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.

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iperceptions Acquires Datacratic’s Ad Tech Business

MONTREAL, QC – October 6, 2016 iperceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iperceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

The addition of Datacratic’s Ad Tech business will further increase the value iperceptions delivers to its enterprise clients such as Dell, Comcast and Adobe by delivering supercharged segmentation capabilities that increase marketing campaign ROI.

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iperceptions Appoints New Chief Executive Officer

MONTREAL, QC – October 5, 2016 – iperceptions, a global leader in research and audience solutions, today announced that it has appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur brings over three decades of executive experience in the digital marketing and advertising industries, and joins iperceptions to further accelerate the company’s strong performance and take it to the next phase of growth.

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