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New iPerceptions Text Analytics Platform Uses Artificial Intelligence (AI) To Better Understand The Voice Of The Customer

MONTREAL, QC, August 10th, 2017 – iPerceptions, a global leader in Voice of the Customer solutions, today announced the full public release of AI Text Analytics, which gives marketers the power to easily sift through and analyze huge amounts of customer feedback in real-time. Using advanced natural language processing and machine learning technology, AI Text Analytics continuously evaluates all open-ended feedback and organizes every comment by praise, problem, suggestion or brand mention. With AI Text Analytics, marketers can always stay on top of emerging issues and trends, so they can focus more of their time optimizing the customer experience.

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Who are Canada's most liked CEOs?

MONTREAL, QC – May 31, 2017 - Not everything in life should be a popularity contest, but when the C-suite is asked to be more transparent for customers and employees, likeability can have an effect on a company’s fortunes.

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The Henry Ford Selects iPerceptions as their Voice of the Customer Solution

The Internationally-Recognized History Destination Selects iPerceptions to Measure the Customer Experience Across its Digital Properties

MONTREAL, QC – May 25, 2017 – iPerceptions, a global leader in Voice of the Customer (VoC) solutions, today announced that The Henry Ford has selected iPerceptions as their preferred VoC solution. The Henry Ford welcomes nearly 1.8 million guests annually to its 250-acre campus in Dearborn, Michigan, and attracts 1.5 million viewers to its weekly Emmy®-winning Saturday morning television show, The Henry Ford’s Innovation Nation. The Henry Ford is also the largest indoor-outdoor museum complex in the United States. With iPerceptions, The Henry Ford will collect customer feedback to measure the online experience of their customers, understand key experience drivers and improve site usability across desktop, tablet and mobile.

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iPerceptions Consolidates Its Ad Tech Solutions Under The Datacratic Brand

MONTREAL, QC, April 25th, 2017 – iPerceptions, a global leader in Voice of the Customer solutions, today announced that iPerceptions’ Audience Recognition and Audience Optimization solutions have been combined under the Datacratic brand. This move creates two separate brands: iPerceptions, which maintains its focus on Voice of the Customer solutions, and Datacratic, which focuses on Audience Data solutions that power digital marketing campaigns and website personalization efforts.

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Full Release of iPerceptions' Mobile App Solution That Helps Diagnose and Improve the In-App User Experience

MONTREAL, QC, April 6th, 2017 – iPerceptions, a global leader in Voice of the Customer solutions, today announced the full public release of its Mobile App Solution, which gives marketers the power to launch and manage a mobile app research project without having to retest or redeploy the mobile app. Once the iPerceptions SDK is implemented, a research project can be easily created and edited via the iPerceptions Enterprise Platform. This allows marketers to seamlessly collect the voice of their mobile app users to improve the mobile app experience.

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iPerceptions Launches Advanced Exploration Powered By Tableau To Help Marketers Dig Deeper into Their Voice of Customer Data

MONTREAL, QC – October 19, 2016 –  iPerceptions, a global leader in research and audience solutions, today announced the release of Advanced Exploration, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.

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iPerceptions Acquires Datacratic’s Ad Tech Business

MONTREAL, QC – October 6, 2016 iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

The addition of Datacratic’s Ad Tech business will further increase the value iPerceptions delivers to its enterprise clients such as Dell, Comcast and Adobe by delivering supercharged segmentation capabilities that increase marketing campaign ROI.

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iPerceptions Appoints New Chief Executive Officer

MONTREAL, QC – October 5, 2016 – iPerceptions, a global leader in research and audience solutions, today announced that it has appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur brings over three decades of executive experience in the digital marketing and advertising industries, and joins iPerceptions to further accelerate the company’s strong performance and take it to the next phase of growth.

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How a Dell executive learned to plug into what consumers want

Internet Retailer – June 08, 2016  – Thinking about the customer first delivers the best business results, Dell's Greg Bowen says at IRCE.

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[Infographic] 5 Facts Impacting The Mobile Experience

Smart Data Collective – May 09, 2016  – Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise.

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