Meet the Leadership Team

Pascal Cardinal
President and
Chief Executive Officer
 

Pascal Cardinal
President and
Chief Executive Officer
 
,

Pascal Cardinal has been a player in the digital and IT industry since 1996. After managing the North American online presence at Guillemot, Ubisoft's hardware division, Pascal headed for Silicon Valley where he was an ERP solutions expert at i2. In 2002, Pascal returned to Montreal to manage Generation Flash, a web design & development company which was later acquired by Gesca and became part of the building blocks of w.illi.am. Soon after, Pascal co-founded Streamtheworld, a streaming solutions provider for broadcasters, where he developed live and on-demand streaming solutions which are now being used by media giants such as CBS Radio, AOL Radio and Entercom. Streamtheworld was acquired by Triton Media in 2010.

Pascal then joined Virtual Paper in 2007 as VP Product and Strategy and was later appointed Company CEO in 2010.

As President and CEO of iperceptions, Pascal is responsible for developing corporate strategy, pursuing growth across markets and ensuring operational excellence across the organization.

Lane Cochrane
Chief Innovation Officer
 

Lane Cochrane
Chief Innovation Officer
 
,

Lane Cochrane has more than 20 years of management and business development experience in the market research and analytics industry. As Chief Innovation Officer, Lane is responsible for developing customer analytics offerings that maximize the value of customer research within the evolving customer experience management industry.
 
Lane supports a team of innovative data scientists and expert analysts working with the latest data science techniques to develop leading-edge analytic solutions.
 
Lane has a proven research track record with over 10 years in leadership roles at The Nielsen Company. While at Nielsen, Lane led innovative new research solutions and worked closely with leading brands such as Johnson & Johnson and Procter & Gamble.

Philippe Dufour
Vice President, Finance
 

Philippe Dufour
Vice President, Finance
 
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Philippe Dufour is a seasoned finance professional with 10 years of experience in a wide range of industries, including the technology, construction, professional services and manufacturing sectors.

Philippe joined iperceptions as Corporate Controller and quickly moved into a leadership position. As Vice President of Finance, Philippe is responsible for the financial strategy, risk mitigation strategy and investor relations. He also oversees the daily financial operations and financial reporting.

Prior to iPerceptions, Philippe was a corporate accountant for DJL Construction (a Vinci Company), where he was responsible for budgeting and forecasting. He also worked for Grant Thornton in Montreal as an auditor.

Philippe has a Bachelor of Commerce in finance and accounting from HEC Montreal and is a registered CPA.

Isabelle Rochon
Vice President, Client Services
 

Isabelle Rochon
Vice President, Client Services
 
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Isabelle has over 15 years’ experience in operations and strategic planning with various multinational brands. She also has an extensive background in account management and market/consumer research from working for global advertising agencies.
 
Shortly after joining iperceptions, Isabelle moved into a leadership role where she was responsible for building and managing the Customer Success department. As Vice President of Client Services, Isabelle is responsible for project delivery and custom solutions as well as putting in place best practice processes.
 
Prior to iperceptions, Isabelle worked as a marketing and consulting service Director in the web and mobile industry.
 
Isabelle has a Bachelor of Commerce in Logistics and Marketing from HEC Montreal.

Maxime Bellerose
Chief Technology Offier
 

Maxime Bellerose
Chief Technology Offier
 
,

Maxime Bellerose is an information technology executive with more than 15 years of experience. As Chief Technology Officer at iperceptions, Maxime is responsible for ensuring that the company's development practices are on the cutting edge, as well as delivering quality technology solutions on time. Maxime is also responsible for enforcing best industry security practices in all areas of the business. 

Prior to iperceptions, Maxime was the VP of Infrastructure at Acquisio, where he was responsible for the various infrastructure groups including the management of the company's IT budgets. In addition, he was responsible for the software development of the various APIs of the company.

Meet the Board Members

Martin Le Sauteur
Chairman of the Board
 

Martin Le Sauteur
Chairman of the Board
 
,

Martin Le Sauteur is a seasoned executive with over three decades of experience in the digital marketing and advertising industries. As CEO of Argon 18, Martin is responsible for spearheading corporate strategy, sourcing new technologies for further growth, and ensuring the cycling company runs at peak performance.

Before his tenure as CEO of iperceptions from 2016 to early 2019, Martin was President and Chief Operating Officer of award-winning agency Marketel McCann Erickson.

Prior to joining Marketel McCann Erickson, he was President and Chief Executive Officer at Acquisio, one of the fastest-growing companies in North America. Before joining the Acquisio team, he was Co-Founder and Chief Operating Officer of Nurun, one of the top 50 interactive agencies in the world.

Denis M. Sirois
Vice-President, Investments, Telesystem
 

Denis M. Sirois
Vice-President, Investments, Telesystem
 
,

Denis M. Sirois has over 15 years of experience in investment management and corporate finance. During the course of his career, he has been involved in numerous investment transactions involving companies of all sizes, from start-ups to large caps. Denis started his career with BCCL, where he was appointed President in 1993, before he moved on to Exaclan, a private holding company, where he was responsible for overseeing the firm’s investment portfolio. Denis sits on the boards of Telesystem, Exaclan, iperceptions, Prevtec Microbia, Hortau and Opsens.

Jerry Tarasofsky
Co-founder and CEO, CSI Diagnostics
 

Jerry Tarasofsky
Co-founder and CEO, CSI Diagnostics
 
,

Jerry Tarasofsky co-founded CSI Diagnostics in 2010 and serves as its Chief Executive Officer. Jerry founded iperceptions Inc., in 2000 and served as its Chief Executive Officer and President until May 19. 2009. Jerry has over 40 years of business and technology experience. He served as Chief Evangelist of iperceptions Inc. from May 15, 2009 to September 2009. He co-founded and served as Chief Executive Officer of Capability Snapshot Inc., (CSI). In 1984, he co-founded Mage Centers for Management Development (Mage), an international management consulting firm and served as its President. In 1976, he co-founded Compucentre Inc. and served as its President. He also introduced PCs to the Canadian market including Apple, TI, Commodore and IBM. He has been a Non-Executive Director of DataWind Inc. since August 18, 2016. Jerry has been a Director of iPerceptions Inc., since June 29, 2007.

Dominic Becotte
Partner, XPND
 

Dominic Becotte
Partner, XPND
 
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Dominic Becotte is a partner at XPND since 2011. Dominic's areas of expertise include various industry sectors such as technology, internet, media, telecommunications, leisure and entertainment, and retail.

Previously, Dominic was SVP – Investment Banking / M&A at Messier Maris & Associés (MM&A) for 8 years in New York and Paris, where he acted as an advisor for cross-border merger and acquisition and private equity transactions. Dominic was also with National Bank Financial in Montreal serving as an associate in Corporate and Investment Banking for 4 years.

Dominic is a CFA chartholder. He graduated from HEC-Montreal in 2001 with a Master of Sciences degree in finance and in 1999 with a B.Com degree in finance. 

Investors

Telesystem
 

Telesystem
 ,

Founded in 1984 by Charles Sirois and currently led by François-Charles Sirois, Telesystem is a private corporation that builds innovative international media and technology businesses. As a co-owner and partner, Telesystem is committed to maximizing the value of these businesses over the long term and making them industry leaders in Canada and around the world. Over the past three decades, Telesystem has built more than 100 companies and been a driving force behind some of the country’s most compelling entrepreneurship success stories. It also provides support to entrepreneurs and youth through its two foundations, Enablis and TRIOOMPH.

For more information about Telesystem please visit www.telesystem.ca

XPND Capital
 

XPND Capital
 ,

XPND is a growth capital fund located in Montreal focusing on media, entertainment and technology companies. They act as a growth investor, providing strategic, operational and financial advisory services to help proven management teams reach their shoirt to long-term objectives. XPND invests in established companies that have a substantial market share in their specific sector and that can benefit from the expertise of XPND’s seasoned management in strategy, sales, finance and operations. XPND’s vision is to help exceptional companies realize their full revenue, profitability and market potential.

For more information about XPND please visit www.xpnd.com