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The gold standard of digital VoC since 1999

The gold standard since 1999

iperceptions is a global leader in Customer Experience Management (CEM) solutions, helping the world's most respected brands become customer-centric organizations.

iperceptions' platform

What we do

iperceptions' platform and experts help you understand the intentions, needs and expectations of your customers.

Our tried-and-true method of collecting and analyzing customer feedback ensures that you get an accurate and representative view of how your customers feel about your brand, on all channels.

With an experienced team that has managed 1000s of VoC programs since 1999, iperceptions offers a full range of services including survey design, deployment, reporting and analysis.

iperceptions team of experts

Who we help

Global organizations trust iperceptions for its renowned expertise, flexibility and advanced technology that captures and analyzes customer feedback. iperceptions helps:

  • Marketers and brand managers
  • Customer Experience professionals
  • Market Researchers
  • Web Analysts
  • UX professionals
  • Web managers
  • App designers


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Technology Partners




2000 - iperceptions is founded.

2002 - iperceptions released the first Voice of the Customer (VoC) industry standards for hospitality and automotive brands.

2007 - iperceptions (iPE) is listed on Toronto Stock Exchange (TSX).

2008 - iperceptions secured funding from Skuli Mogensen and Telesystem Ltd.

2008 - iperceptions developed 4Q with Avinash Kaushik, digital marketing evangelist for Google and bestselling web analytics author. 4Q is a permission based survey solution that leverages the 4 most important survey questions. Today, 4Q is part of the iperceptions Enterprise platform.

2011 - iperceptions launched the first random sampling Voice of the Customer solution for mobile websites.

2012 - iperceptions became a private company when it received funding from XPND Capital, a growth capital fund run by Alexandre Taillefer.

2014 - iperceptions launched its Audience Recognition technology that recognizes user intentions in real-time. Today, this technology is available through Datacratic.

2015 - iperceptions launched its Experience Optimization Solution that provides usability and optimization teams with insights that help enhance the customer experience.

2016 - iperceptions bought Datacratic, an Ad Tech company.

iperceptions has won many awards


2017 - Named one of the 25 top Customer Experience solutions

2016 - Content Marketing Awards finalist for best corporate blog

2015 - Digiday Signal Honor Award for its Active Recognition Technology

2015 - Winner of an OCTAS award for Innovation

2013 - Named one of the 50 top digital solutions built to impress

2011 - Winner of the Google Analytics Partner Summit Competition

2009 - ClickZ Marketing Excellence Award Finalist

2004 - Named in Seth Godin’s Bull Market Directory

2002 - Winner of “Up & Comer” Product of the year