About iperceptions

The gold standard since 1999

iperceptions is a global leader in Voice of the Customer (VoC) solutions, helping the world's most respected brands measure and elevate the customer experience, and become customer-centric organizations.

The gold standard of digital VoC since 1999.

What we do

iperceptions' platform and experts help you understand the intentions, needs and expectations of your customers, and transform feedback into insights that empower your brand to deliver optimal experiences across the customer journey.

Our tried-and-true method of collecting and analyzing customer feedback ensures that you get an accurate and representative view of how your customers feel about your brand, on all channels.

With an experienced team that has managed 1000s of VoC programs since 1999, iperceptions offers a full range of services including survey design, deployment, reporting and analysis.

iperceptions' platform.

Who we help

Global organizations trust iperceptions for its renowned expertise, flexibility and advanced technology that captures and analyzes customer feedback. iperceptions helps:

  • Marketers and brand managers
  • Customer Experience professionals
  • Market Researchers
  • Web Analysts
  • UX professionals
  • Web managers
  • App designers
iperceptions team of experts.

+1B

Invitations served

35

Languages

80+

Countries

History

2000

iperceptions is founded.

2002

iperceptions released the first Voice of the Customer (VoC) industry standards for hospitality and automotive brands.

2007

iperceptions (iPE) is listed on Toronto Stock Exchange (TSX).

2008

iperceptions secured funding from Skuli Mogensen and Telesystem Ltd.

2008

iperceptions developed 4Q with Avinash Kaushik, digital marketing evangelist for Google and bestselling web analytics author. 4Q is a permission based survey solution that leverages the 4 most important survey questions. Today, 4Q is part of the iperceptions Enterprise platform.

2011

iperceptions launched the first random sampling Voice of the Customer solution for mobile websites.

2012

iperceptions became a private company when it received funding from XPND Capital, a growth capital fund run by Alexandre Taillefer.

2014

iperceptions launched its Audience Recognition technology that recognizes user intentions in real-time. Today, this technology is available through Datacratic.

2015

iperceptions launched its Experience Optimization Solution that provides usability and optimization teams with insights that help enhance the customer experience.

2016

iperceptions bought Datacratic, an Ad Tech company.

Awards

2017

Named one of the 25 top Customer Experience solutions

2016

Content Marketing Awards finalist for best corporate blog

2015

Digiday Signal Honor Award for its Active Recognition Technology

2015

 Winner of an OCTAS award for Innovation

2013

Named one of the 50 top digital solutions built to impress

2011

Winner of the Google Analytics Partner Summit Competition

2009

ClickZ Marketing Excellence Award Finalist

2004

Named in Seth Godin’s Bull Market Directory

2002

Winner of “Up & Comer” Product of the year

Octas award.

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