Learn how you can easily point your visitors to the information they need for the plans or products they are seeking.
Hear from your visitors how you can help them better track claims, pay their bills or find a healthcare professional.
Know the impact of your visitors' experience on what they'll do next, whether it's contact customer service or return to your site at a later date.
Determine what information and level of detail your target market is expecting to find so you can better meet their needs.
Find out how you can better direct doctors and healthcare professionals to the information they need so they can order your healthcare products.
Gauge how much the experience affected your target market's opinion of your brand or how likely they will recommend you to their peers.