Optimize your car configurator tools by aligning them with your shoppers’ needs and expectations.
See how your website experience stacks up with other auto manufacturers with iperceptions' global benchmark, the largest Voice of the Customer comparative benchmark.
Analyze your marketing campaigns, including TV ads, with customer feedback to determine what consumers like about your ads and what will work for future campaigns.
NATIONAL ADVERTISING & DIRECT MARKETING MANAGER
“At Mercedes-Benz, we’re committed to responding to our customers faster and more effectively. By teaming with iperceptions, we can now combine detailed, actionable insights gained through their Voice of Customer solution with industry-specific intelligence provided by their Automotive Program to create a better online experience for our customers.”
This guide shows you how iperceptions can help you engage your customers on all touchpoints, integrate customer feedback data with other data sources (web analytics, CRM, etc.) and measure the dealership experience in real-time with closed-loop feedback.