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iperceptions helps the world’s largest automakers understand every aspect of the car shopping experience with our Enterprise Research Platform and our team of experts.
Optimize your car configurator tools by aligning them with your shoppers’ needs and expectations.
See how your website experience stacks up with other auto manufacturers with iperceptions' global benchmark, the largest Voice of the Customer comparative benchmark.
Analyze your marketing campaigns, including TV ads, with customer feedback to determine what consumers like about your ads and what will work for future campaigns.
iperceptions' closed-loop feedback solution gives your sales and service associates the tools and insights they need to make every dealership visit a positive one.Learn More
“Working with iperceptions we were able to better understand our customers and, in doing so, we identified actionable steps we could take to better our business online. By constantly listening to our customers, we’ve seen tremendous improvement in how consumers feel about our brand and our ability to give them what they want online.”
“At Mercedes-Benz, we’re committed to responding to our customers faster and more effectively. By teaming with iperceptions, we can now combine detailed, actionable insights gained through their Voice of Customer solution with industry-specific intelligence provided by their Automotive Program to create a better online experience for our customers.”
This guide shows you how iperceptions can help you engage your customers on all touchpoints, integrate customer feedback data with your other data sources (web analytics, CRM, etc.) and elevate the dealership experience in real-time with closed-loop feedback features.