The Definitive Guide to Customer Experience

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Automotive Solution

Buying a car is an important purchase that requires shoppers to go back-and-forth between multiple brands and touchpoints before making a decision.

iperceptions helps the world’s largest automakers understand every aspect of the car shopping experience with our Enterprise Research Platform and our team of experts.

Mercedes-Benz logo.
Audi logo.
Chrysler logo.
Volkswagen logo.
Toyota logo.

Steer your Customer Experience in the right direction with iperceptions

Optimize configurator tools

Optimize your car configurator tools by aligning them with your shoppers’ needs and expectations. 

Compare your performance

See how your website experience stacks up with other auto manufacturers with iperceptions' global benchmark, the largest Voice of the Customer comparative benchmark.

Create more effective campaigns

Analyze your marketing campaigns, including TV ads, with customer feedback to determine what consumers like about your ads and what will work for future campaigns. 

Close the loop on key experiences at the dealership

iperceptions' closed-loop feedback solution gives your sales and service associates the tools and insights they need to make every dealership visit a positive one.

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Automated SMS survey between an automotive dealership and a customer about a recent appointment.


increase in satisfaction

“Working with iperceptions we were able to better understand our customers and, in doing so, we identified actionable steps we could take to better our business online. By constantly listening to our customers, we’ve seen tremendous improvement in how consumers feel about our brand and our ability to give them what they want online.”

National Advertising & Direct Marketing Manager
Chrysler Canada

A better online experience

“At Mercedes-Benz, we’re committed to responding to our customers faster and more effectively. By teaming with iperceptions, we can now combine detailed, actionable insights gained through their Voice of Customer solution with industry-specific intelligence provided by their Automotive Program to create a better online experience for our customers.”

Supervisor of Digital Marketing

How automotive brands and dealerships use iperceptions to improve the CX

This guide shows you how iperceptions can help you engage your customers on all touchpoints, integrate customer feedback data with your other data sources (web analytics, CRM, etc.) and elevate the dealership experience in real-time with closed-loop feedback features.

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Case Study

How Audi better understood the effectiveness of their advertising campaigns using iperceptions


Close the loop on key experiences in the online and offline car shopping journey with iperloop


16 Must-Know Stats and Quotes on the Car Buying Customer Journey

Learn more about iperceptions' Automotive industry solution