Buying a car is an important purchase that usually requires shoppers to go back-and-forth between multiple brands and research many models before making a decision.

iperceptions helps the world’s largest automakers understand every aspect of the shoppers’ experience with our Enterprise Platform and team of experts.


iperceptions' automotive clients

Steer your Voice of the Customer program in the right direction with iperceptions

Optimize configurator tools

Optimize configurator tools

Optimize your car configurator tools by aligning them with your shoppers’ needs and expectations. 

compare your performance

Compare your performance

See how your website experience stacks up with other auto manufacturers with iperceptions' global benchmark, the largest Voice of the Customer comparative benchmark.

create more effective campaigns

Create more effective campaigns

Analyze your marketing campaigns, including TV ads, with customer feedback to determine what consumers like about your ads and what will work for future campaigns. 

Chrysler Canada

16% Increase in satisfaction

Working with iperceptions we were able to better understand our customers and, in doing so, we identified actionable steps we could take to better our business online. By constantly listening to our customers, we’ve seen tremendous improvement in how consumers feel about our brand and our ability to give them what they want online.



A better online experience

At Mercedes-Benz, we’re committed to responding to our customers faster and more effectively. By teaming with iperceptions, we can now combine detailed, actionable insights gained through their Voice of Customer solution with industry-specific intelligence provided by their Automotive Program to create a better online experience for our customers.


Audi Campaign Effectiveness Case Study

Audi increased the effectiveness of advertising campaigns with iperceptions 

With the automotive shopping experience becoming increasingly digital focused, Audi was looking for a way to measure the effectiveness of their TV and video advertising campaigns in driving consideration for Audi vehicles.


Learn more about iperceptions' Automotive Industry Solution