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The Customer-Centric Marketer - Customer Experience Blog

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

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May 17, 2018

By 

William Braün

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)

Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.  

Read More

Feb 14, 2018

By 

Duff Anderson

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

[WHITE PAPER] What you need to know about Voice of the Customer methodologies

New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.

Read More

Mar 14, 2018

By 

iperceptions

4 Ways You Can Increase Higher Education Enrollment Using the Voice of the Student

Higher Education is now one of the most competitive industries, with an ever-increasing number of students enrolling. 

Read More

Nov 30, 2017

By 

William Braün

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

[WHITE PAPER] What you need to know about Voice of the Customer methodologies

New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.

Read More

Mar 14, 2018

By 

iperceptions

Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)

Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.  

Read More

Feb 14, 2018

By 

Duff Anderson

4 Ways You Can Increase Higher Education Enrollment Using the Voice of the Student

Higher Education is now one of the most competitive industries, with an ever-increasing number of students enrolling. 

Read More

Nov 30, 2017

By 

William Braün

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