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How to Quickly Turn Open–Ended Comments into Actionable Insights

Researchers tend to favor closed questions as they are easy to analyze and lead to quantitative analysis. Despite the benefits of closed questions, it is important to include open-ended questions in your research. At times, the most valuable insights are derived from open-ended comments. With...

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Nov 14, 2013

By 

iperceptions

How to Quickly Turn Open–Ended Comments into Actionable Insights

Researchers tend to favor closed questions as they are easy to analyze and lead to quantitative analysis. Despite the benefits of closed questions, it is important to include open-ended questions in your research. At times, the most valuable insights are derived from open-ended comments. With...

Read More

Nov 14, 2013

By 

iperceptions

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