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How to Increase Survey Response Rates for Your Voice of the Customer Program

Asking your customers to complete a survey is like starting a conversation with them.  By accepting an invitation to participate in your survey, they are agreeing to take the time to dialog with you about what they thought of their experience. 

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Feb 21, 2017

By 

Philippe Aussant

Causation vs Correlation – What’s the difference

Data in the right hands can be extremely powerful and should a key element of any decision. One of the most famous quotes by American statistician, W. Edwards Deming is, “In God we trust. Everyone else, bring data.”

But too often than not, data can be misconstrued and misunderstood. One of the...

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Jun 10, 2016

By 

iPerceptions

5 reasons why you can't ignore Voice of Customer analytics

Today customers are in control, shifting the power from the brand to the digital customer. This has completely overturned the traditional understanding of the customer journey ushering in the new digital customer lifecycle. According to research from Google and CEB the average customer had...

Read More

Apr 2, 2015

By 

Duff Anderson

5 DEADLY Voice Of The Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors …will succeed.” This means that marketers need to better understand customers...

Read More

Feb 2, 2017

By 

Duff Anderson

3 Principles You Can’t Ignore for Feedback Text Analysis

What do your customers want? This is a question that every company is striving to answer. Typically, the best method is to just ask. Asking customers on your website to provide feedback and answer open-ended questions, like “what do you want to see on this website”, allows customers to describe...

Read More

Dec 11, 2015

By 

Naoko Tomioka, Ph.D.

The benefits of continuous research for agencies

When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is a great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed...

Read More

Mar 25, 2014

By 

iPerceptions

How to Increase Survey Response Rates for Your Voice of the Customer Program

Asking your customers to complete a survey is like starting a conversation with them.  By accepting an invitation to participate in your survey, they are agreeing to take the time to dialog with you about what they thought of their experience. 

Read More

Feb 21, 2017

By 

Philippe Aussant

5 DEADLY Voice Of The Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors …will succeed.” This means that marketers need to better understand customers...

Read More

Feb 2, 2017

By 

Duff Anderson

Causation vs Correlation – What’s the difference

Data in the right hands can be extremely powerful and should a key element of any decision. One of the most famous quotes by American statistician, W. Edwards Deming is, “In God we trust. Everyone else, bring data.”

But too often than not, data can be misconstrued and misunderstood. One of the...

Read More

Jun 10, 2016

By 

iPerceptions

3 Principles You Can’t Ignore for Feedback Text Analysis

What do your customers want? This is a question that every company is striving to answer. Typically, the best method is to just ask. Asking customers on your website to provide feedback and answer open-ended questions, like “what do you want to see on this website”, allows customers to describe...

Read More

Dec 11, 2015

By 

Naoko Tomioka, Ph.D.

5 reasons why you can't ignore Voice of Customer analytics

Today customers are in control, shifting the power from the brand to the digital customer. This has completely overturned the traditional understanding of the customer journey ushering in the new digital customer lifecycle. According to research from Google and CEB the average customer had...

Read More

Apr 2, 2015

By 

Duff Anderson

The benefits of continuous research for agencies

When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is a great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed...

Read More

Mar 25, 2014

By 

iPerceptions