The holiday season is already upon us! You know what that means - great food, more time with the in-laws, and getting your game-face on as you hunt for gifts for that special someone.
Over the last few months, many predictions, studies and reports were published about what retailers and ecommerce companies can expect this holiday season when it comes to their shoppers' expectations and purchase habits.
Before jumping into the quiz, here are two items that become abundantly clear based on these predictions:
- The need for companies to offer a seamless, enjoyable and positive Customer Experience (CX) thoughout all aspects of the shopping experience and customer journey, and across all offline and digital touchpoints.
- Companies must continously monitor their shoppers' evolving needs and expectations by measuring the Voice of the Customer (VoC) and leverage customer feedback to make sure they can adjust their CX to meet these demands.
Take our quiz and see if you're up to speed on all the latest shopping predictions and stats about the 2017 holiday season!