There's no shortage of customer experience focused conferences and in 2016 it is going to be no different. These events offer boundless opportunities for networking, discovery and communication. But when it comes down to it, you can’t go to every event making it essential to plan and make sure the conferences that you choose will be valuable, informative and help you become a better customer experience professional.
So, without further ado, get out your calendars and—in the order in which they occur—let’s take a look at seven different customer experience related conferences happening in 2016.
The world's leading brands look forward to the Adobe Summit every year, and 2016 is bound to be the most insightful and impactful iteration yet. Executives, publishers, advertisers, analysts, content managers and social media marketers will all find something to get excited about over the course of the week.
Session topics will cover everything from digital experience management and cross-channel marketing to analytics, mobile engagement and personalization methods. The Summit will also feature a number of hands-on labs that will give practitioners the chance to get a feel for tomorrow's technologies today.
For marketers with a laser focus on customer experience, the title of the NGCX event should speak for itself. It's one of the premier customer-centric events of the year, with three days of incredible workshops, roundtables, panels and guest speakers. Every session will explore a distinct facet of the customer experience, and offer unique insights from numerous industry experts.
On the opening day of the conference, the emphasis will be on strategy and design - the fundamentals of customer experience that include tactics such as journey mapping and human-centered design. Day two will highlight powerful examples of culture and engagement through case studies and panels. On the last day, attendees will get a glimpse of the future as they explore CX disrupters and success factors on the horizon.
(Editor’s note: Shameless plug, iperceptions Co-founder and SVP Duff Anderson will be giving a talk at The Generation Customer Experience conference.)
MarTech is a unique conference for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. The program aims to "transcend the traditional boundaries between marketing and IT," and inspire leaders at the senior level to usher in a new era of digital strategy for their brands.
The agenda is as diverse as it is full, with dozens of intriguing workshops and seminars held over the course of only two days. Speakers will cover case studies of all types, and offer insight into their own success stories as they navigate this changing landscape. For a high-level yet in-depth perspective on marketing, technology and the customer experience, this is the place to be for today's executives.
The Customer Experience Professionals Association's annual event is a bit different from the other conferences of the year, offering a looser structure with ample opportunity for sharing, networking and collaboration. While there will be plenty of exciting panels, attendees will be encouraged to make the most of the event for themselves.
Show and tell sessions will reflect this open-minded approach to workshops, where a wide array of CX professionals will take the stage to walk through the strategies and technologies that work for them. It is the perfect mix of open-ended conversation and collaborative problem-solving. For CX pros looking for a change of pace, this will be the ideal conference to attend in 2016.
For years, IBM has been leading the world of technology, and this year's Amplify conference proves that this IT giant is a staple of the modern marketing landscape. With customer experience improvement at the forefront, attendees will participate in sessions covering customer analytics, digital experience and general marketing topics.
Solution showcases will be in the spotlight, but plenty of breakout sessions will give everyone a chance to dive into their respective areas of expertise and network with like-minded innovators.
Analysts at Gartner are always on the cutting edge of marketing trends, implying that this upcoming event is sure to be packed with value for marketers interested in tomorrow's technologies. This year, the conference has an entire workshop track for customer experience leaders and multichannel marketers, providing CX pros with plenty of reasons to attend.
Listed 'hot topics' include a number of emerging trends in customer experience, such as customer journey analytics and data-driven marketing strategy. The event will also look into how emerging technologies such as the Internet of Things will play into the marketing game plans of the future.
This year, the pros at Forrester are hosting a conference where customer experience is the main event. This one-of-a-kind event will bring 1,200 CX professionals together to discuss the foremost strategies and technologies in this burgeoning arena.
The event is designed for upper-level executives in charge of enterprise-wide CX initiatives, with a focus on collective discussion of the biggest challenges of the day.
Image source: Flickr