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by iperceptions, on Feb 18, 2016
The writing is on the wall, mobile is a critical touch point; one that is in every customers’ pocket and often the first one that customers choose to engage with. But, in order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning mobile experiences to customer intentions, needs and expectations will you be able to tap into the ever growing mobile market.
This case study tells the story of how GolfNow - a technology company that lets golfers book tee times at their favorite courses – improved their mobile experience by turning to iperceptions.
The case study will dive into how iperceptions collected the intentions, needs and experiences of GolfNow’s mobile visitors to evaluate purchase drivers, diagnose bottlenecks and improve site usability.
Rebecca Marquardt, GolfNow Senior Director of Product Development and User Experience, stated that, "The insights provided by iperceptions helped us enhance our mobile experience to increase conversion and visitor retention."
Download the full case study today and learn how customer experience analytics can help transform your mobile experience.