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Posts by William Braün

William Braün


William is a seasoned analytics expert with over 10 years of experience in the areas of research design, data analysis and project management. As Director of Analytics, William is responsible for managing the iperceptions Analytics team and developing new methods for clients to derive the most value from their digital Voice of the Customer data.

CX Metrics Series: Purchase Horizon

This is Part 6 in a series that examines key Customer Experience (CX) metrics that every Voice of the Customer (VoC) program should measure to better understand visitors’ digital experience. In this post, we look at a metric that provides the only way to truly know when your visitors are...

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Jun 14, 2018

By 

William Braün

4 Things to Look for in a Text Analytics Solution

When you really need to get inside the mind of your visitors, there is very little that can match the power of unstructured feedback.  

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Jan 24, 2018

By 

William Braün

CX Metrics Series: Task Completion

This is the fourth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a key CX metric that provides the only way to truly know if your...

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Nov 9, 2017

By 

William Braün

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

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May 17, 2018

By 

William Braün

4 Ways You Can Increase Higher Education Enrollment Using the Voice of the Student

Higher Education is now one of the most competitive industries, with an ever-increasing number of students enrolling. 

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Nov 30, 2017

By 

William Braün

CX Metrics Series: Visitor Intent

This is the third blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that confirms exactly what...

Read More

Sep 27, 2017

By 

William Braün

CX Metrics Series: Purchase Horizon

This is Part 6 in a series that examines key Customer Experience (CX) metrics that every Voice of the Customer (VoC) program should measure to better understand visitors’ digital experience. In this post, we look at a metric that provides the only way to truly know when your visitors are...

Read More

Jun 14, 2018

By 

William Braün

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

4 Things to Look for in a Text Analytics Solution

When you really need to get inside the mind of your visitors, there is very little that can match the power of unstructured feedback.  

Read More

Jan 24, 2018

By 

William Braün

4 Ways You Can Increase Higher Education Enrollment Using the Voice of the Student

Higher Education is now one of the most competitive industries, with an ever-increasing number of students enrolling. 

Read More

Nov 30, 2017

By 

William Braün

CX Metrics Series: Task Completion

This is the fourth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a key CX metric that provides the only way to truly know if your...

Read More

Nov 9, 2017

By 

William Braün

CX Metrics Series: Visitor Intent

This is the third blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that confirms exactly what...

Read More

Sep 27, 2017

By 

William Braün

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