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Posts by Lane Cochrane

Lane Cochrane


Lane Cochrane has more than 20 years of management and business development experience in the market research and analytics industry. As Chief Innovation Officer, Lane is responsible for developing customer analytics offerings that maximize the value of customer research within the evolving customer experience management industry.

Customer Feedback Is Not Created Equal

Voice of the Customer (VoC) data has come to represent a very broad spectrum of data streams, from traditional consumer research, convenience surveys, comment cards, call center verbatim and all the way through to social media.  Too often, similar expectations are placed on these data streams...

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Jan 30, 2014

By 

Lane Cochrane

Building An Engaged Audience Through Research

Over the last few years, as the volume, complexity, and utility of digital data has increased, the online research space has struggled to keep pace. Online research has focused on singular metrics or methods to try and solve multiple business challenges. Different objectives require different...

Read More

Jul 17, 2013

By 

Lane Cochrane

Customer Feedback Is Not Created Equal

Voice of the Customer (VoC) data has come to represent a very broad spectrum of data streams, from traditional consumer research, convenience surveys, comment cards, call center verbatim and all the way through to social media.  Too often, similar expectations are placed on these data streams...

Read More

Jan 30, 2014

By 

Lane Cochrane

Building An Engaged Audience Through Research

Over the last few years, as the volume, complexity, and utility of digital data has increased, the online research space has struggled to keep pace. Online research has focused on singular metrics or methods to try and solve multiple business challenges. Different objectives require different...

Read More

Jul 17, 2013

By 

Lane Cochrane

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