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Posts by Lane Cochrane

Lane Cochrane


Lane Cochrane has more than 20 years of management and business development experience in the market research and analytics industry. As Chief Innovation Officer, Lane is responsible for developing customer analytics offerings that maximize the value of customer research within the evolving customer experience management industry.

Top 5 Customer Experience Trends To Look For in 2019

In 2019, the heat will be turned up on Customer Experience (CX) professionals to design positive, memorable experiences that will attract new consumers, and keep existing customers from fleeing to their competition.

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Jan 29, 2019

By 

Lane Cochrane

The Internet of Things, Voice of the Customer, and Understanding the In-Use Experience

Internet of Things (IoT) solutions will give us the opportunity to get closer than ever to the heart of the Customer Experience (CX).

Read More

Jul 24, 2018

By 

Lane Cochrane

Building An Engaged Audience Through Research

Over the last few years, as the volume, complexity, and utility of digital data has increased, the online research space has struggled to keep pace. Online research has focused on singular metrics or methods to try and solve multiple business challenges. Different objectives require different...

Read More

Jul 17, 2013

By 

Lane Cochrane

Customer Experience Management starts with Effective Customer Data Analysis

Successful Customer Experience Management (CEM) is data-led, and customer data analysis is its foundational activity. 

Read More

Sep 6, 2018

By 

Lane Cochrane

Customer Feedback Is Not Created Equal

Voice of the Customer (VoC) data has come to represent a very broad spectrum of data streams, from traditional consumer research, convenience surveys, comment cards, call center verbatim and all the way through to social media.  Too often, similar expectations are placed on these data streams...

Read More

Jan 30, 2014

By 

Lane Cochrane

Top 5 Customer Experience Trends To Look For in 2019

In 2019, the heat will be turned up on Customer Experience (CX) professionals to design positive, memorable experiences that will attract new consumers, and keep existing customers from fleeing to their competition.

Read More

Jan 29, 2019

By 

Lane Cochrane

Customer Experience Management starts with Effective Customer Data Analysis

Successful Customer Experience Management (CEM) is data-led, and customer data analysis is its foundational activity. 

Read More

Sep 6, 2018

By 

Lane Cochrane

The Internet of Things, Voice of the Customer, and Understanding the In-Use Experience

Internet of Things (IoT) solutions will give us the opportunity to get closer than ever to the heart of the Customer Experience (CX).

Read More

Jul 24, 2018

By 

Lane Cochrane

Customer Feedback Is Not Created Equal

Voice of the Customer (VoC) data has come to represent a very broad spectrum of data streams, from traditional consumer research, convenience surveys, comment cards, call center verbatim and all the way through to social media.  Too often, similar expectations are placed on these data streams...

Read More

Jan 30, 2014

By 

Lane Cochrane

Building An Engaged Audience Through Research

Over the last few years, as the volume, complexity, and utility of digital data has increased, the online research space has struggled to keep pace. Online research has focused on singular metrics or methods to try and solve multiple business challenges. Different objectives require different...

Read More

Jul 17, 2013

By 

Lane Cochrane

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