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Posts by J.F. Houpert

J.F. Houpert


J.F. is a digital marketing expert with extensive experience in the areas of programmatic, data and advertising technologies. As Director of Data Solutions, J.F. is responsible for developing the next generation of advertising technology solutions to maximize the value of first-party customer feedback data.

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

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Jan 20, 2017

By 

J.F. Houpert

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

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Oct 13, 2016

By 

J.F. Houpert

Adobe Summit Recap: Experience is Everything

This year's Adobe Summit conference was a huge success, enlightening and inspiring people from every corner of the marketing universe. While it's difficult to summarize the wide range of material discussed at the conference, there is one takeaway that should resonate: "We're no longer in the...

Read More

Apr 12, 2016

By 

J.F. Houpert

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

Nov 15, 2016

By 

J.F. Houpert

What You Need To Know About 1st, 2nd and 3rd Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

Read More

Sep 7, 2016

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the third article detailed how to navigate the private marketplace. In this post, I will outline how to run prospecting...

Read More

Mar 16, 2016

By 

J.F. Houpert

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

Read More

Jan 20, 2017

By 

J.F. Houpert

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

Nov 15, 2016

By 

J.F. Houpert

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

Oct 13, 2016

By 

J.F. Houpert

What You Need To Know About 1st, 2nd and 3rd Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

Read More

Sep 7, 2016

By 

J.F. Houpert

Adobe Summit Recap: Experience is Everything

This year's Adobe Summit conference was a huge success, enlightening and inspiring people from every corner of the marketing universe. While it's difficult to summarize the wide range of material discussed at the conference, there is one takeaway that should resonate: "We're no longer in the...

Read More

Apr 12, 2016

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the third article detailed how to navigate the private marketplace. In this post, I will outline how to run prospecting...

Read More

Mar 16, 2016

By 

J.F. Houpert