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The Customer-Centric Marketer - Customer Experience Blog

[Free eBook] The Definitive Guide to Customer Experience in 2020

We are now firmly in the age of Customer Experience (CX). An age when customers are more empowered by technology than ever before. 

An age when customers are in control and calling the shots.

Read More

Oct 7, 2019

By 

iperceptions

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

Want the full story behind the CX? Inject context

The pressure for brands to offer an amazing digital Customer Experience (CX) has never been higher. But as much as we may try, no website or mobile app is perfect.

Read More

Aug 6, 2019

By 

iperceptions

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

The Importance of Digital Transformation

The business world is continually evolving.

With new marketing and management trends, plus the ever-increasing awareness and sophistication of markets, companies that want to succeed today must be willing to change and adapt quickly.

That is why digital transformation is more important than ever.

Read More

Aug 22, 2019

By 

iperceptions

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

[Free eBook] The Definitive Guide to Customer Experience in 2020

We are now firmly in the age of Customer Experience (CX). An age when customers are more empowered by technology than ever before. 

An age when customers are in control and calling the shots.

Read More

Oct 7, 2019

By 

iperceptions

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

The Importance of Digital Transformation

The business world is continually evolving.

With new marketing and management trends, plus the ever-increasing awareness and sophistication of markets, companies that want to succeed today must be willing to change and adapt quickly.

That is why digital transformation is more important than ever.

Read More

Aug 22, 2019

By 

iperceptions

Want the full story behind the CX? Inject context

The pressure for brands to offer an amazing digital Customer Experience (CX) has never been higher. But as much as we may try, no website or mobile app is perfect.

Read More

Aug 6, 2019

By 

iperceptions

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

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