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The customer-centric

Marketer

Why Intent Data is the Elixir of Personalization

A historic challenge faces today's marketing professionals. They are tasked with creating unique, valuable, relevant experiences in an environment where the number of messages and channels has reached unprecedented heights.

Read More

Jul 19, 2016

By 

Duff Anderson

Why Voice of the Customer Data is your Most Important Marketing Asset

Today, marketing success is developing winning customer-centric experiences. That’s why Voice of the Customer (VoC) data has grown from a nice to have to the backbone of measuring and managing the ... Read More


Jul 12, 2016

By 

Lane Cochrane

What Marketers Need to Know About The Mobile App Experience

In many ways, the stakes have never been higher for marketers. Consumers demand an immediate and frictionless experience which, in part, has been driven by the prevalence of mobile phones. The mobile phone has transformed our world. We are now connected like never ... Read More


Jun 29, 2016

By 

Duff Anderson

Summer Reading List: 7 Customer Experience Must-Reads

At the start of every summer, many of us resolve to spend at least a few of our days with our head buried in a book, preferably on a sunny beach someplace warm. It doesn't always happen, but that doesn't mean we can't try. After all, these summer months are the ... Read More


Jul 15, 2016

By 

iPerceptions

Customer-Centric Roundup: June 2016

Summer has officially arrived. As we enter into July and the second half of 2016, marketers and brand leaders should take a moment to process some of the biggest customer experience stories and ... Read More


Jul 6, 2016

By 

iPerceptions

[Infographic] The Hierarchy of Needs: Citizen Experience in the Public Sector

In my previous blog posts (The Metrics you need to Improve the Citizen Experience and Read More


Jun 23, 2016

By 

Nicole Fortunaso

Why Intent Data is the Elixir of Personalization

A historic challenge faces today's marketing professionals. They are tasked with creating unique, valuable, relevant experiences in an environment where the number of messages and channels has reached unprecedented heights.

Read More

Jul 19, 2016

By 

Duff Anderson

Summer Reading List: 7 Customer Experience Must-Reads

At the start of every summer, many of us resolve to spend at least a few of our days with our head buried in a book, preferably on a sunny beach someplace warm. It doesn't always happen, but that doesn't mean we can't try. After all, these summer months are the ... Read More


Jul 15, 2016

By 

iPerceptions

Why Voice of the Customer Data is your Most Important Marketing Asset

Today, marketing success is developing winning customer-centric experiences. That’s why Voice of the Customer (VoC) data has grown from a nice to have to the backbone of measuring and managing the ... Read More


Jul 12, 2016

By 

Lane Cochrane

Customer-Centric Roundup: June 2016

Summer has officially arrived. As we enter into July and the second half of 2016, marketers and brand leaders should take a moment to process some of the biggest customer experience stories and ... Read More


Jul 6, 2016

By 

iPerceptions

What Marketers Need to Know About The Mobile App Experience

In many ways, the stakes have never been higher for marketers. Consumers demand an immediate and frictionless experience which, in part, has been driven by the prevalence of mobile phones. The mobile phone has transformed our world. We are now connected like never ... Read More


Jun 29, 2016

By 

Duff Anderson

[Infographic] The Hierarchy of Needs: Citizen Experience in the Public Sector

In my previous blog posts (The Metrics you need to Improve the Citizen Experience and Read More


Jun 23, 2016

By 

Nicole Fortunaso
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