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The Customer-Centric Marketer - Customer Experience Blog

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

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Oct 19, 2017

By 

Duff Anderson

Customer-Centric Roundup: September 2017

September has come and gone, and fall is already upon us. 2017 is seemingly flying us by, and as companies gear up towards a busy Q4, many more great articles and stats about the Customer Experience (CX) were released in September. Here are just some that caught our eye.

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Oct 3, 2017

By 

Philippe Aussant

4 Retail Technology Trends To Keep An Eye On

Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in brick-and-mortar locations, or the overall omni-channel experience, retailers are looking at offering a unique customer experience as a...

Read More

Sep 21, 2017

By 

Duff Anderson

[INTERVIEW] 5 Fears of Switching Survey Vendors and How to Overcome Them

So you’ve decided that you’re not getting as much out of your Voice of the Customer (VoC) research with your current survey vendor, and that a change is in order.

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Oct 11, 2017

By 

iPerceptions

CX Metrics Series: Visitor Intent

This is the third blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that confirms exactly what...

Read More

Sep 27, 2017

By 

William Braün

What Retailers Need To Know About The In-Store Experience

 The rise of e-commerce has happened fast, and online retail sales continue to reach new heights. Recently, the US Commerce Department reported that Q2 2017 e-commerce sales were expected to hit $111.5 billion, a 16.2 percent increase from a year earlier. Many herald this as the beginning of the

Read More

Sep 14, 2017

By 

Duff Anderson

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

[INTERVIEW] 5 Fears of Switching Survey Vendors and How to Overcome Them

So you’ve decided that you’re not getting as much out of your Voice of the Customer (VoC) research with your current survey vendor, and that a change is in order.

Read More

Oct 11, 2017

By 

iPerceptions

Customer-Centric Roundup: September 2017

September has come and gone, and fall is already upon us. 2017 is seemingly flying us by, and as companies gear up towards a busy Q4, many more great articles and stats about the Customer Experience (CX) were released in September. Here are just some that caught our eye.

Read More

Oct 3, 2017

By 

Philippe Aussant

CX Metrics Series: Visitor Intent

This is the third blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that confirms exactly what...

Read More

Sep 27, 2017

By 

William Braün

4 Retail Technology Trends To Keep An Eye On

Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in brick-and-mortar locations, or the overall omni-channel experience, retailers are looking at offering a unique customer experience as a...

Read More

Sep 21, 2017

By 

Duff Anderson

What Retailers Need To Know About The In-Store Experience

 The rise of e-commerce has happened fast, and online retail sales continue to reach new heights. Recently, the US Commerce Department reported that Q2 2017 e-commerce sales were expected to hit $111.5 billion, a 16.2 percent increase from a year earlier. Many herald this as the beginning of the

Read More

Sep 14, 2017

By 

Duff Anderson