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The Customer-Centric Marketer - Customer Experience Blog

Are you offering an accessible survey experience to all your customers?

Bill Gates once said, “The Internet is becoming the town square for the global village of tomorrow”.

Today, brands must take it upon themselves to help nurture this vision. 

Read More

Nov 13, 2019

By 

iperceptions

10 Do’s and Don’ts of Customer Experience Measurement

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Read More

Oct 22, 2019

By 

iperceptions

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

6 ways to improve your Customer Experience Dashboards

A great Customer Experience dashboard is so much more than just pretty charts.

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Nov 7, 2019

By 

Jessica Renaud, M. Sc.

[Free eBook] The Definitive Guide to Customer Experience in 2020

We are now firmly in the age of Customer Experience (CX). An age when customers are more empowered by technology than ever before. 

An age when customers are in control and calling the shots.

Read More

Oct 7, 2019

By 

iperceptions

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

Are you offering an accessible survey experience to all your customers?

Bill Gates once said, “The Internet is becoming the town square for the global village of tomorrow”.

Today, brands must take it upon themselves to help nurture this vision. 

Read More

Nov 13, 2019

By 

iperceptions

6 ways to improve your Customer Experience Dashboards

A great Customer Experience dashboard is so much more than just pretty charts.

Read More

Nov 7, 2019

By 

Jessica Renaud, M. Sc.

10 Do’s and Don’ts of Customer Experience Measurement

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Read More

Oct 22, 2019

By 

iperceptions

[Free eBook] The Definitive Guide to Customer Experience in 2020

We are now firmly in the age of Customer Experience (CX). An age when customers are more empowered by technology than ever before. 

An age when customers are in control and calling the shots.

Read More

Oct 7, 2019

By 

iperceptions

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

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