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The Customer-Centric Marketer - Customer Experience Blog

CX Metrics Series: Purchase Horizon

This is Part 6 in a series that examines key Customer Experience (CX) metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a metric that provides the only way to truly know when your visitors are...

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Jun 14, 2018

By 

William Braün

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

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May 1, 2018

By 

Philippe Aussant

Why Voice of the Customer Research Will Be Even More Important in the Age of GDPR

GDPR may be one of the hottest topics in the business world today, causing many organizations to rethink and revise how they approach many of their everyday practices.

Read More

May 29, 2018

By 

iperceptions

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

CX Metrics Series: Purchase Horizon

This is Part 6 in a series that examines key Customer Experience (CX) metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a metric that provides the only way to truly know when your visitors are...

Read More

Jun 14, 2018

By 

William Braün

Why Voice of the Customer Research Will Be Even More Important in the Age of GDPR

GDPR may be one of the hottest topics in the business world today, causing many organizations to rethink and revise how they approach many of their everyday practices.

Read More

May 29, 2018

By 

iperceptions

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

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