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The Customer-Centric Marketer - Customer Experience Blog

CX Metrics Series: Task Completion

This is the fourth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a key CX metric that provides the only way to truly know if your...

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Nov 9, 2017

By 

William Braün

[QUIZ] How Much Do You Know About Text Analytics?

When it comes to learning about the Customer Experience, there is nothing that confirms what your customers are thinking quite like unstructured feedback. 

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Oct 25, 2017

By 

iPerceptions

[INTERVIEW] 5 Fears of Switching Survey Vendors and How to Overcome Them

So you’ve decided that you’re not getting as much out of your Voice of the Customer (VoC) research with your current survey vendor, and that a change is in order.

Read More

Oct 11, 2017

By 

iPerceptions

Customer-Centric Roundup: October 2017

October has already come and gone, which brought about many of the things we have come to expect from this time of the year. The days started getting shorter, the leaves began changing colors, and a slew of great articles and stats about the Customer Experience (CX) and digital marketing were...

Read More

Nov 2, 2017

By 

Philippe Aussant

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

Customer-Centric Roundup: September 2017

September has come and gone, and fall is already upon us. 2017 is seemingly flying us by, and as companies gear up towards a busy Q4, many more great articles and stats about the Customer Experience (CX) were released in September. Here are just some that caught our eye.

Read More

Oct 3, 2017

By 

Philippe Aussant

CX Metrics Series: Task Completion

This is the fourth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a key CX metric that provides the only way to truly know if your...

Read More

Nov 9, 2017

By 

William Braün

Customer-Centric Roundup: October 2017

October has already come and gone, which brought about many of the things we have come to expect from this time of the year. The days started getting shorter, the leaves began changing colors, and a slew of great articles and stats about the Customer Experience (CX) and digital marketing were...

Read More

Nov 2, 2017

By 

Philippe Aussant

[QUIZ] How Much Do You Know About Text Analytics?

When it comes to learning about the Customer Experience, there is nothing that confirms what your customers are thinking quite like unstructured feedback. 

Read More

Oct 25, 2017

By 

iPerceptions

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

[INTERVIEW] 5 Fears of Switching Survey Vendors and How to Overcome Them

So you’ve decided that you’re not getting as much out of your Voice of the Customer (VoC) research with your current survey vendor, and that a change is in order.

Read More

Oct 11, 2017

By 

iPerceptions

Customer-Centric Roundup: September 2017

September has come and gone, and fall is already upon us. 2017 is seemingly flying us by, and as companies gear up towards a busy Q4, many more great articles and stats about the Customer Experience (CX) were released in September. Here are just some that caught our eye.

Read More

Oct 3, 2017

By 

Philippe Aussant

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