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[QUIZ] Are You a Digital Voice of the Customer Rockstar?

Implementing a digital Voice of the Customer (VoC) program on your digital properties can be a win-win for both you and your visitors. But to make sure you and your visitors get the most out of your VoC research, there are some fundamental things that are useful to know as you set up your...

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Apr 20, 2017

By 

iPerceptions

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

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Apr 13, 2017

By 

Duff Anderson

Customer-Centric Roundup: March 2017

With Q1 2017 already behind us, there have been plenty of great posts and articles that offer great insights on the online customer experience that are useful to have in your back pocket. 

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Apr 4, 2017

By 

iPerceptions

Customer Experience Metrics Series: Effort

This is the first blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ website experience. In this post, we take a look at a Customer Experience metric that has been gaining an...

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Apr 19, 2017

By 

William Braün

Get the Most Out of Your Apps With iPerceptions' Mobile App Solution

Mobile apps are an integral part of marketing for many companies. These apps can be used to achieve a range of different objectives, from providing another avenue through which your customers can purchase your products, to acting as an extension of your marketing initiatives. 

Read More

Apr 6, 2017

By 

Philippe Aussant

The Missing Ingredient You Need To Get More Out Of Your Session Replay

The adage “a picture is worth a thousand words” could not be any more true when thinking about session replay tools. From session recordings to heatmaps to mouse tracking, session replay tools offer a variety of features that allow you to actually see how your visitors interact with your...

Read More

Mar 31, 2017

By 

iPerceptions

[QUIZ] Are You a Digital Voice of the Customer Rockstar?

Implementing a digital Voice of the Customer (VoC) program on your digital properties can be a win-win for both you and your visitors. But to make sure you and your visitors get the most out of your VoC research, there are some fundamental things that are useful to know as you set up your...

Read More

Apr 20, 2017

By 

iPerceptions

Customer Experience Metrics Series: Effort

This is the first blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ website experience. In this post, we take a look at a Customer Experience metric that has been gaining an...

Read More

Apr 19, 2017

By 

William Braün

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

Read More

Apr 13, 2017

By 

Duff Anderson

Get the Most Out of Your Apps With iPerceptions' Mobile App Solution

Mobile apps are an integral part of marketing for many companies. These apps can be used to achieve a range of different objectives, from providing another avenue through which your customers can purchase your products, to acting as an extension of your marketing initiatives. 

Read More

Apr 6, 2017

By 

Philippe Aussant

Customer-Centric Roundup: March 2017

With Q1 2017 already behind us, there have been plenty of great posts and articles that offer great insights on the online customer experience that are useful to have in your back pocket. 

Read More

Apr 4, 2017

By 

iPerceptions

The Missing Ingredient You Need To Get More Out Of Your Session Replay

The adage “a picture is worth a thousand words” could not be any more true when thinking about session replay tools. From session recordings to heatmaps to mouse tracking, session replay tools offer a variety of features that allow you to actually see how your visitors interact with your...

Read More

Mar 31, 2017

By 

iPerceptions