The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

Retail Apps Are Outperforming Mobile Sites and 4 More CX Stories You Should Read

March was a busy month in CX news and for iperceptions.

We launched a new logo and tagline (learn more here), we attended the Adobe Summit in Las Vegas and even published a new white paper that covers the best practices of running a Voice of the Customer (VoC) program.

Read More

Apr 4, 2018

By 

Philippe Aussant

Omni-channel vs. Multi-channel: What’s the Difference?

As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us. 

Read More

Apr 19, 2018

By 

Duff Anderson

4 Customer Experience Quotes To Help You Become A Better CX Professional

It’s safe to say that the Customer Experience (CX) is now being discussed more than ever before.

Read More

Apr 6, 2018

By 

Duff Anderson

Adobe Summit Recap - Make Experience Your Business

This year, my Adobe Summit experience started off a little differently. I went hiking.

With the opportunity to take in the natural beauty of Red Rock Canyon, the experience was sensational, to say the least (Check out my Twitter account to see some photos). But beyond getting some physical...

Read More

Mar 28, 2018

By 

Duff Anderson

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

Omni-channel vs. Multi-channel: What’s the Difference?

As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us. 

Read More

Apr 19, 2018

By 

Duff Anderson

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

4 Customer Experience Quotes To Help You Become A Better CX Professional

It’s safe to say that the Customer Experience (CX) is now being discussed more than ever before.

Read More

Apr 6, 2018

By 

Duff Anderson

Retail Apps Are Outperforming Mobile Sites and 4 More CX Stories You Should Read

March was a busy month in CX news and for iperceptions.

We launched a new logo and tagline (learn more here), we attended the Adobe Summit in Las Vegas and even published a new white paper that covers the best practices of running a Voice of the Customer (VoC) program.

Read More

Apr 4, 2018

By 

Philippe Aussant

Adobe Summit Recap - Make Experience Your Business

This year, my Adobe Summit experience started off a little differently. I went hiking.

With the opportunity to take in the natural beauty of Red Rock Canyon, the experience was sensational, to say the least (Check out my Twitter account to see some photos). But beyond getting some physical...

Read More

Mar 28, 2018

By 

Duff Anderson

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