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The customer-centric

Marketer

How Programmatic Media Buying Works: A Beginners Guide

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of marketers expect to Read More


Feb 4, 2016

By 

J.F. Houpert

The 4 Most Important Customer Experience Metrics

Today, customer experience measurement has reached mainstream acceptance and its adoption is the result of proven experimentation by the many pioneers of online customer satisfaction research. One of the most hotly debated questions when discussing customer ... Read More


Jan 28, 2016

By 

Duff Anderson

3 Skills Every Director of Customer Experience Needs to Succeed

Now that consumers are empowered by technology and have more choices than ever, brands must adapt to this new business paradigm, and fast. And, like any other major business strategy, a customer experience initiative needs strong leadership to be brought to ... Read More


Jan 21, 2016

By 

iPerceptions

Customer-Centric Roundup: January 2016

It's a new year, and the first month of 2016 has already seen a lot of interesting developments in the world of customer experience technology and strategy. CX strategists and advocates will want ... Read More


Feb 3, 2016

By 

iPerceptions

Touch Commerce: Should It Be Part Of Your Mobile Strategy?

Every January I look forward to Deloitte’s TMT predictions. Deloitte’s Technology, Media, and Telecommunications Predictions identify the trends that will inform industry strategic thinking over the next year.

Read More

Jan 26, 2016

By 

Lisa Waizmann

What Retail Marketers Need To Know About The Omni-Channel Customer Experience

Marketing has undergone a major transformation in the digital age, and today shoppers demand better, faster and more seamless experiences. This means that brands need to provide omni-channel experiences that allow customers to engage with a company wherever ... Read More


Jan 15, 2016

By 

Duff Anderson

How Programmatic Media Buying Works: A Beginners Guide

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of marketers expect to Read More


Feb 4, 2016

By 

J.F. Houpert

Customer-Centric Roundup: January 2016

It's a new year, and the first month of 2016 has already seen a lot of interesting developments in the world of customer experience technology and strategy. CX strategists and advocates will want ... Read More


Feb 3, 2016

By 

iPerceptions

The 4 Most Important Customer Experience Metrics

Today, customer experience measurement has reached mainstream acceptance and its adoption is the result of proven experimentation by the many pioneers of online customer satisfaction research. One of the most hotly debated questions when discussing customer ... Read More


Jan 28, 2016

By 

Duff Anderson

Touch Commerce: Should It Be Part Of Your Mobile Strategy?

Every January I look forward to Deloitte’s TMT predictions. Deloitte’s Technology, Media, and Telecommunications Predictions identify the trends that will inform industry strategic thinking over the next year.

Read More

Jan 26, 2016

By 

Lisa Waizmann

3 Skills Every Director of Customer Experience Needs to Succeed

Now that consumers are empowered by technology and have more choices than ever, brands must adapt to this new business paradigm, and fast. And, like any other major business strategy, a customer experience initiative needs strong leadership to be brought to ... Read More


Jan 21, 2016

By 

iPerceptions

What Retail Marketers Need To Know About The Omni-Channel Customer Experience

Marketing has undergone a major transformation in the digital age, and today shoppers demand better, faster and more seamless experiences. This means that brands need to provide omni-channel experiences that allow customers to engage with a company wherever ... Read More


Jan 15, 2016

By 

Duff Anderson