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How to Increase Survey Response Rates for Your Voice of the Customer Program

Asking your customers to complete a survey is like starting a conversation with them.  By accepting an invitation to participate in your survey, they are agreeing to take the time to dialog with you about what they thought of their experience. 

Read More

Feb 21, 2017

By 

Philippe Aussant

Customer-Centric Roundup: January 2017

2016 was a big year for digital marketing, but the world is constantly evolving. With innovations and consumer preferences rapidly changing, it's important to operate with a forward-thinking mindset. 

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Feb 7, 2017

By 

iPerceptions

Selecting The Right Voice of the Customer Solution: Red flags and Key Questions

Today, companies are in the customer experience business. It's no longer enough to compete on products and services, but it’s also about delivering superior experiences.

Read More

Jan 26, 2017

By 

Duff Anderson

5 Must-Attend Customer Experience Conferences in 2017

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start...

Read More

Feb 14, 2017

By 

Duff Anderson

5 DEADLY Voice Of The Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors …will succeed.” This means that marketers need to better understand customers...

Read More

Feb 2, 2017

By 

Duff Anderson

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

Read More

Jan 20, 2017

By 

J.F. Houpert

How to Increase Survey Response Rates for Your Voice of the Customer Program

Asking your customers to complete a survey is like starting a conversation with them.  By accepting an invitation to participate in your survey, they are agreeing to take the time to dialog with you about what they thought of their experience. 

Read More

Feb 21, 2017

By 

Philippe Aussant

5 Must-Attend Customer Experience Conferences in 2017

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start...

Read More

Feb 14, 2017

By 

Duff Anderson

Customer-Centric Roundup: January 2017

2016 was a big year for digital marketing, but the world is constantly evolving. With innovations and consumer preferences rapidly changing, it's important to operate with a forward-thinking mindset. 

Read More

Feb 7, 2017

By 

iPerceptions

5 DEADLY Voice Of The Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors …will succeed.” This means that marketers need to better understand customers...

Read More

Feb 2, 2017

By 

Duff Anderson

Selecting The Right Voice of the Customer Solution: Red flags and Key Questions

Today, companies are in the customer experience business. It's no longer enough to compete on products and services, but it’s also about delivering superior experiences.

Read More

Jan 26, 2017

By 

Duff Anderson

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

Read More

Jan 20, 2017

By 

J.F. Houpert