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4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

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Dec 7, 2016

By 

Duff Anderson

How TELUS Used iPerceptions’ Audience Solutions To Double Their Retargeting Conversions

With over 12 million subscribers, TELUS is one of Canada’s largest telecommunication companies. To continue to grow its subscriber base, TELUS currently runs several retargeting campaigns, with great success. 

Read More

Nov 29, 2016

By 

iPerceptions

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

Nov 15, 2016

By 

J.F. Houpert

Customer-Centric Roundup: November 2016

With Thanksgiving now over, the holiday season is in full swing. For many companies the holiday season is the most important time of the year as they compete for consumer attention and wallet share. So here's a glance at some of the stories that caught our attention in November and will help...

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Dec 2, 2016

By 

Jon Fraser

3 Mobile Trends That Show We’re Living In A ‘Mobile First’ World

Marketers have been discussing the implications of mobile devices since Apple released the first iPhone. Almost 10 years in, only recently have many of the big players such as Google, Facebook and Microsoft gone "mobile-first” and invested heavily in mobile technology. Recently, there have been...

Read More

Nov 23, 2016

By 

Duff Anderson

7 Things To Look For In A VoC Solution When You Launch A Global Campaign

When your company operates globally, this typically means needing to manage multiple websites for multiple countries in multiple languages.  This can obviously be a considerable challenge, especially when you’re always trying to find ways to optimize your website experience. 

Read More

Nov 10, 2016

By 

Philippe Aussant

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

Read More

Dec 7, 2016

By 

Duff Anderson

Customer-Centric Roundup: November 2016

With Thanksgiving now over, the holiday season is in full swing. For many companies the holiday season is the most important time of the year as they compete for consumer attention and wallet share. So here's a glance at some of the stories that caught our attention in November and will help...

Read More

Dec 2, 2016

By 

Jon Fraser

How TELUS Used iPerceptions’ Audience Solutions To Double Their Retargeting Conversions

With over 12 million subscribers, TELUS is one of Canada’s largest telecommunication companies. To continue to grow its subscriber base, TELUS currently runs several retargeting campaigns, with great success. 

Read More

Nov 29, 2016

By 

iPerceptions

3 Mobile Trends That Show We’re Living In A ‘Mobile First’ World

Marketers have been discussing the implications of mobile devices since Apple released the first iPhone. Almost 10 years in, only recently have many of the big players such as Google, Facebook and Microsoft gone "mobile-first” and invested heavily in mobile technology. Recently, there have been...

Read More

Nov 23, 2016

By 

Duff Anderson

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

Nov 15, 2016

By 

J.F. Houpert

7 Things To Look For In A VoC Solution When You Launch A Global Campaign

When your company operates globally, this typically means needing to manage multiple websites for multiple countries in multiple languages.  This can obviously be a considerable challenge, especially when you’re always trying to find ways to optimize your website experience. 

Read More

Nov 10, 2016

By 

Philippe Aussant