The Customer-Centric Marketer  |  iPerceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)

Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.  

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Feb 14, 2018

By 

Duff Anderson

Customer feedback driving e-commerce testing and 4 more CX stories you should read

Didn’t it feel like just yesterday that you came back from the holidays? One minute you’re sitting down planning your projects for the year ahead, next thing you know, it’s already February!

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Feb 1, 2018

By 

Philippe Aussant

Top 7 Customer Experience Trends and Predictions for 2018

2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take them on. 

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Jan 17, 2018

By 

Duff Anderson

The 4 Most Important Customer Experience Metrics

Customer experience measurement has reached mainstream acceptance. But one of the most hotly-debated questions when discussing customer experience measurement remains: “What Customer Experience metrics should I measure?”.

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Feb 13, 2018

By 

Duff Anderson

4 Things to Look for in a Text Analytics Solution

When you really need to get inside the mind of your visitors, there is very little that can match the power of unstructured feedback.  

Read More

Jan 24, 2018

By 

William Braün

8 Must-Attend Customer Experience Conferences in 2018

Looking to check out a CX conference in 2018 so you can get up to speed on the latest trends and converse with your peers, but struggling to choose which one? Are you on a strict budget and are not sure which conference is the best bang for your buck? If this sounds familiar, this blog post is...

Read More

Jan 10, 2018

By 

Duff Anderson

Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)

Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.  

Read More

Feb 14, 2018

By 

Duff Anderson

The 4 Most Important Customer Experience Metrics

Customer experience measurement has reached mainstream acceptance. But one of the most hotly-debated questions when discussing customer experience measurement remains: “What Customer Experience metrics should I measure?”.

Read More

Feb 13, 2018

By 

Duff Anderson

Customer feedback driving e-commerce testing and 4 more CX stories you should read

Didn’t it feel like just yesterday that you came back from the holidays? One minute you’re sitting down planning your projects for the year ahead, next thing you know, it’s already February!

Read More

Feb 1, 2018

By 

Philippe Aussant

4 Things to Look for in a Text Analytics Solution

When you really need to get inside the mind of your visitors, there is very little that can match the power of unstructured feedback.  

Read More

Jan 24, 2018

By 

William Braün

Top 7 Customer Experience Trends and Predictions for 2018

2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take them on. 

Read More

Jan 17, 2018

By 

Duff Anderson

8 Must-Attend Customer Experience Conferences in 2018

Looking to check out a CX conference in 2018 so you can get up to speed on the latest trends and converse with your peers, but struggling to choose which one? Are you on a strict budget and are not sure which conference is the best bang for your buck? If this sounds familiar, this blog post is...

Read More

Jan 10, 2018

By 

Duff Anderson

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