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The customer-centric

Marketer

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands. 

Read More

Sep 27, 2016

By 

iPerceptions

Customer-Centric Roundup: August 2016

Although summer technically doesn't end until September 22, you probably think of August as the last month of the season. It's when parents shop for school supplies and professionals wrap up their vacation time. 

Read More

Sep 2, 2016

By 

iPerceptions

How to Use Personalization to Increase eCommerce Conversions

Today, personalization is all around us, from when we turn on our TV to watch Netflix, to when we visit the Amazon site to buy that perfect present for someone. We are seeing content and ads that are specifically tailored to us. But how effective is all this ... Read More


Aug 18, 2016

By 

Duff Anderson

What You Need To Know About First, Second and Third Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

Read More

Sep 7, 2016

By 

J.F. Houpert

How to Conquer Cart Abandonment with the Voice of your Customers

Great news! A purchaser has been shopping around on your website for a couple of weeks. Not only that, but they have also visited your competitors’ website, asked their friends for advice and read product reviews, and they have finally decided to make their ... Read More


Aug 31, 2016

By 

Philippe Aussant

How E-Retailers Can Get More From Their Live Chat Solution

E-commerce companies have been using live chat solutions for some time. While it is recognized it as a powerful customer engagement tool, many retailers encounter challenges trying to engage the right individuals at the right time. In this post, I will look at how ... Read More


Aug 11, 2016

By 

Duff Anderson

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands. 

Read More

Sep 27, 2016

By 

iPerceptions

What You Need To Know About First, Second and Third Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

Read More

Sep 7, 2016

By 

J.F. Houpert

Customer-Centric Roundup: August 2016

Although summer technically doesn't end until September 22, you probably think of August as the last month of the season. It's when parents shop for school supplies and professionals wrap up their vacation time. 

Read More

Sep 2, 2016

By 

iPerceptions

How to Conquer Cart Abandonment with the Voice of your Customers

Great news! A purchaser has been shopping around on your website for a couple of weeks. Not only that, but they have also visited your competitors’ website, asked their friends for advice and read product reviews, and they have finally decided to make their ... Read More


Aug 31, 2016

By 

Philippe Aussant

How to Use Personalization to Increase eCommerce Conversions

Today, personalization is all around us, from when we turn on our TV to watch Netflix, to when we visit the Amazon site to buy that perfect present for someone. We are seeing content and ads that are specifically tailored to us. But how effective is all this ... Read More


Aug 18, 2016

By 

Duff Anderson

How E-Retailers Can Get More From Their Live Chat Solution

E-commerce companies have been using live chat solutions for some time. While it is recognized it as a powerful customer engagement tool, many retailers encounter challenges trying to engage the right individuals at the right time. In this post, I will look at how ... Read More


Aug 11, 2016

By 

Duff Anderson
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