The webValidator Continuous Listening Solution
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The webValidator Continuous Listening Solution provides online marketers and website decision makers with answers to these critical questions:
- Who is visiting?
- Why are they visiting?
- Did visitors accomplish what they set out to do?
- What was their perception of the online experience?
- Are KPIs and key outcomes being met?
- What steps can be taken to fix identified problem areas?
To answer these questions and bring forward the Voice of the Customer (VoC), the webValidator Solution leverages a unique and unobtrusive survey methodology. Using a two-stage HTML invitation and a 3-5 minute survey, our methodology yields a survey completion rate that surpasses 90%.
Key Features
The webValidator Solution makes it easy for website stakeholders to harvest insights from their visitors. Clients benefit from:
- A sophisticated suite of online survey design tools with dynamic branching capabilities
- Comprehensive profiling of site visitors to understand who is visiting and for what reason
- Added insight through the iPerceptions Satisfaction Index (iPSI), the only metric designed exclusively to measure customer online satisfaction
- Fully hosted survey and data storage solution to eliminate infrastructure overload
Leverage our state-of-the-art Interactive Dashboard
The Interactive Dashboard provides in-depth qualitative analysis with comprehensive profiling of actual website visitors and insight into key business issues. Features include:
- The ability to slice and dice analytics in real-time and re-model data around unique buinsess objectives
- Fully customizable, multi-dimensional charts and graphs to help visualize trends and patterns
- Text Mining tools, including word and concept clouds to draw deeper insight into open-ended customer feedback
- Outcome Predictor to model “what-if?” scenarios based on shifts in KPIs
- Event Overlay to monitor the effects of events and marketing campaigns
- Global Benchmarking to track site performance against normative data from over 10,000 websites across 35 industries
Add more context to site visitor behaviour and deliver real insight with the A&B Interactive Dashboard
The A&B Interactive Dashboard brings together the what of web analytics with the why of real customer feedback. It is an easy-to-use tool that enables you to combine, analyze, and act on a mix of quantitative data and qualitative feedback.
- View your most important analytics data all in one place
- Connect the what of behavioral/clickstream data with the why of attitudinal/survey data
- Automatically test for statistical significance to avoid erroneous conclusions
- Integrate behavioral data from leading web analytics vendors such as Google Analytics, Omniture, Coremetrics and Webtrends
For more information on how the webValidator Continuous Listening Solution can help you make the right business decisions, contact one of our solution specialists for an online demonstration.
Videos
Tour iPerceptions’ Interactive Dashboard
See the What-if Calculator in action
Check out our iPerceptions channel on YouTube for more video demonstrations.
“iPerceptions’ customer satisfaction metrics are an extremely valuable addition to our existing web analytics program. Their webValidator solution provided our entire team with real-time access to critical decision-support data that helped us get a better understanding of our customers and their purchasing habits”
- Dell Computers
Download the A&B Interactive Dashboard Product Sheet
Download the webValidator Product Sheet
