3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People


  • 03/30/2015

    We are living in a content revolution. According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. More and more of this content is created by marketers with many marketing departments spending over 25 percent of their budgets on content marketing. It is little wonder why content marketing budgets have increased with 70 percent of consumers preferring to get to know a company via articles rather than ads. But content does more than that just drive eyeballs, it helps you differentiate your brand from your competitors and creates a brand experience that spans different channels. Many companies are adopting a content strategy however too often they forget to include their customers’ perspective when creating content or when analyzing their content’s effectiveness. Marketing Tech Blog cited a report that found only 26 percent of marketers are using customer feedback to steer their content strategies.

  • 03/26/2015

    Retargeting has got a lot of marketers excited and for good reason. Digital Information World cited a comScore study that found retargeting advertisements increased branded searches by 1046 percent, and when online stores start retargeting campaigns, they experience a 726 percent improvement in site visits in only four weeks. Some businesses are turning to programmatic advertising letting data work for them, while others interpret data manually to craft retargeting strategies. But at the end of the day, all digital marketers need their campaigns to be relevant to see an increase in clicks. But how do you ensure your retargeting campaigns are relevant to your visitor’s needs?

  • 03/24/2015

    From the rapid adoption of mobile technology to programmatic advertising to the promise of big data, the marketing industry is undergoing a seismic shift driven primarily by technology. As a result, the marketing technology landscape has exploded in recent years to meet the needs of a new generation of consumers and marketers. According to an IDC report, the marketing software industry is one of the fastest growing sectors in high tech, with a compound annual growth rate of 12.4 percent between 2014 and 2018. In 2014, global sales of software and other technologies represented around $20.2 billion, spanning a plethora of categories and verticals. By 2018, IDC expects spending will total near $130 billion.