3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

    • Learn more >
    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

    • Learn more >
    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

    • Learn more >

Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

      Learn more >
    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

      Learn more >
    • People

Blog

  • 03/05/2015

    Understanding what your visitors are trying to achieve is one of the most critical pieces of information digital marketers need for effective strategies. Until recently, marketers turned to web analytics to infer their visitor’s intent however today savvy digital marketers are turning to customer feedback for a better understanding of why visitors visit their site. This type of first-party data is called visitor intent and is collected through voice of customer analytics. It paints a detailed picture around web analytics data by identifying the intentions that drive consumers' actions.

  • 03/03/2015

    There is no question that the Internet has touched every facet of our lives. According to a recent eMarketer report, eight out of ten people go online regularly. In the US alone this represents nearly 260 million daily Internet users. At work, at home or in our spare time, the internet plays an integral role in our daily interactions. With such prevalence the Internet has also transformed the way we shop. Going from one store to another is now only a click away.

  • 02/25/2015

    Today, many reports on the latest trends seem to focus on the hype, not what is going to help marketers be better in the future. According to a Harvard Business Review article that examined the value and hype surrounding big data, they found that sometimes companies are expecting it to deliver more value than it actually can. But not all trend reports are like this. Recently, a report published by Econsultancy in partnership with Adobe looked at some truly attainable and actionable trends that will really matter to digital marketers in 2015.