3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

    • Learn more >
    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

    • Learn more >
    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

    • Learn more >


    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

      Learn more >
    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

      Learn more >
    • People


  • 01/22/2015

    As a digital marketer you are probably entering the New Year with many plans to increase your revenue and general performance from your online operations. I am sure you will be looking at how to increase conversion by optimizing your purchase funnel and reducing the number of people who slip through the cracks.

  • 01/15/2015

    2015 is here and Deloitte’s TMT Predictions have arrived. Since 2001 Deloitte has published an annual Technology, Media & Telecommunications (TMT) report which shares their predictions for the upcoming year. Yesterday, I attended Montreal’s 2015 edition where Duncan Stewart, Director of Research TMT at Deloitte, shared some insights of what we could expect in 2015. Below I highlight a few predictions that I believe are relevant from the perspective of the customer experience.

  • 01/13/2015

    2015 is here and it is shaping up to be a big year with a ton of big technology predictions– from the emergence of 3D printing to the year of the Internet of things. With marketing budgets set to increase by 8%, according to a recent Gartner’s CMO Spend Report, marketers are looking for the next big thing that is going to put them ahead of the competition. This year, I think Voice of the Customer (VoC) analytics is set to play a major role. Below are a few of my predictions on the big customer feedback trends for 2015.