3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform, captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People

Blog

  • 07/23/2014

    At iPerceptions we serve over 700 million survey invitations a year and manage digital research for over 3,500 enterprises. So we understand how critical the digital experience is to a brand’s success. When a visitor decides to leave a comment on your website or participate in a research study they are engaging with your brand. They are taking the time to provide you with vital feedback and they expect a high quality experience as if they were interacting with any other section of your website. That’s why we challenged ourselves to create the most respondent friendly survey and comment card experience that is consistent across desktop, mobile and tablet. 

  • 06/10/2014

    We are all too familiar with the phrase “don’t re-invent the wheel”, yet many research firms and agencies re-invent the wheel each time they design a custom Voice of the Customer (VoC) research project for their clients. Many agencies try to create their VoC project from scratch when actually taking a framework approach would get the project off the ground quicker and would derive trusted results and concrete insights. 

  • 06/02/2014
    Digital Customer Lifecycle small

    The traditional, linear understanding of the customer journey is being turned on its head in our multi-channel and interconnected digital world. As the century-old “shotgun” approach of traditional mass advertising is being replaced with a concern for meaningful, targeted brand experiences, marketers must anticipate their customers’ needs in order to make an impact.