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    • 3,000+

    • Brands globally
    • using our Active Research Platform
    • 500M+

    • Survey invitations
    • served per year
    • 20M+

    • Real customer insights
    • per year
  • Lane Cochrane

    Lane Cochrane
    VP of Research

  • 30-min live webinar
    Apr. 24th, Thurs. at 10am PST / 1pm EST
    Increase conversion by 30% with intent driven marketing

    Register now

Active Research - your competitive advantage

  • Understand
    the 'why' behind the 'what'

    Go beyond web analytics data and understand your customers needs, wants and desires.

  • Compare
    your performance

    Analyze your results in context to your industry to prioritize your next steps with comparative benchmarking.

  • Achieve
    a significant ROI

    Do high quality research with frameworks designed specifically around your business objectives


The pillars of Active Research

Engaging customers in the MOMENT OF TRUTH to provide a competitive advantage across the digital lifecycle

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    • Frameworks

      What do you need to research?

      Take a structured approach to capturing insights based on your business objectives. iPerceptions puts your business objectives at the forefront of your research with frameworks that address the different facets of the digital customer lifecycle.

    • iPerceptions survey on multiple devices
    • Engagement

      How do you engage?

      iPerceptions provides the capabilities to engage with your customers in the ‘Moment of Truth’ on multiple digital touch points. Gain insights from tactical to strategic with methods to collect a random sample and comment cards to connect with individual customers.

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    • Injection

      How do you act on data?

      Increase your ROI by injecting insights into your business processes. From customer support systems to session replay to web analytics, iPerceptions puts your business applications on steroids. Truly understand your customers, recognize their needs and take action in real-time.




Get a survey running on your website in 5 easy steps

Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.

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Data must do more than just fill dashboards and graphs

At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?

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The benefits of continuous research for agencies

When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.

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Active Research Series Part 3 – Injection: The whole is greater than the sum of its parts

Aristotle said that, “The whole is greater than the sum of its parts.” In other words, when individual parts are connected together to form one entity, they are worth more than if the parts were in silos. This is relevant when we connect what customers say with what customers do, as the understanding of their needs and ability to respond to them is improved exponentially.

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Personalization is about the purpose, not the person

Over 90% of companies state that personalization is important, but only 4% feel they are really personalizing user experiences. A whopping 72% of digital marketers don’t know how to start (Econsultancy). With 2014 labelled the year of personalization, the potential for content management systems, live assistance and marketing campaigns could be immense. But this great promise of personalization is plagued by inertia from both implementation challenges and static from the market due to how it's being done.

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  • 03.13.14

    iPerceptions To Present Its Intent Recognition Engine At eMetrics Summit

    MONTREAL, QC – March 13, 2014 – iPerceptions, Inc. the inventor of Active Research™, the evolution of Customer Experience Management and Digital Analytics, today announced that Lane Cochrane, VP of Research at iPerceptions, will be presenting iPerceptions’ game changing Intent Recognition Engine at the eMetrics Summit in San Francisco on March 17. 

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  • 01.22.14

    iPerceptions Launches Game Changing Technology That Recognizes User Intentions in Real-Time

    MONTREAL, QC – January 22, 2014 – iPerceptions Inc., the inventor of Active Research™, the evolution of Customer Experience Management and Digital Analytics, today launched the iPerceptions Intent Recognition Engine, a patent pending technology, which can recognize the intent of anonymous website visitors and trigger personalized experiences for digital customers. iPerceptions Intent Recognition Engine provides the intelligence required to enrich marketing campaigns, customer support systems and personalization engines in real-time.

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