Transforming Visitor Feedback into Profit
4Q is a free and simple way for companies of all sizes to reach out to site visitors, capture their feedback, and use their insights to plan for success — the ultimate complement to clickstream data (provided by tools such as Google Analytics)
“If I could only pick one web analytics metric it would have to be Task Completion Rate, it is quite simply magnificent in its ability to deliver insights. There is perhaps no other tool that can deliver that metric easier or better than 4Q.”
Avinash Kaushik
Author: Web Analytics 2.0
Business Challenge
Every organization wants to increase online results. To do that, they know they need to increase conversion, build engagement and satisfy visitors to increase revenue and lower costs. However, few realize the key to this success lies in a resource eager to be used — the voice of their customers.
Benefits
- Lower Risk and Eliminate Guesswork
4Q takes the guesswork out of website optimization by letting your visitors tell you what they want to accomplish and how you can satisfy their needs. Maximize ROI with clear customer-driven insight. - Discover What Works and What Doesn’t
4Q tells you what you’re doing right and what you aren’t so you can do more of what works and improve what doesn’t. 4Q lets you gauge the effectiveness of online marketing campaigns by determining how many visitors are attracted and, more importantly, if they’re the right ones. - Drive Your Insight to Boost Online Results
Move from data about “visits” and “visitors” to a clear understanding of why people are visiting, their satisfaction levels with the experience, whether they were able to complete their tasks, and in their own words, why they were not able to do this. Next, use these insights to align your strategies and tactics to accomplish your online goals. - Stay Ahead of the Competition
Benchmark your site’s performance with industry wide overall site experience satisfaction and task completion scores.
Visit the 4Q Community
Watch Avinash Kaushik Setting up 4Q
Key Features
- Easy four-step implementation
- Automated and continuous data collection
- An unobtrusive invitation method
- Reporting capability on user-defined date ranges
- Benchmark with industry scores
- Two optional visitor segmentation questions: path to site and frequency of visit
- Free support and tutorials
- Digestible chunks of direct customer feedback
- Real-time graphical depictions of results
