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May 2, 2012
Online Travel Shoppers Respond Best to Intuitive Ecommerce Experiences
This article, by eMarketer, analyzes the findings from the iPerceptions Hospitality & Tourism Industry Report for Q4 2011, including the main reasons for visiting hospitality industry websites, the biggest barriers to task completion, and the most common referrers.
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April 27, 2012
Online Satisfaction and Experience in the Hospitality Industry – Q1 2012
This report, released by iPerceptions and HSMAI, analyzes immediate post-experience feedback from nearly 100,000 visitors during the first quarter of 2012, to identify the most important issues and trends facing the hospitality industry. The report shows that online satisfaction increased among bursiness travelers, suggesting that hospitality brand websites are doing a better job at meeting the needs of this important customer segment.
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April 24, 2012
World Web Analytics Market
This study, conducted by Frost & Sullivan, discusses the world web analytics market. The value proposition of measuring and managing the performance of websites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors – Adobe, Google, IBM, Webtrends, and Yahoo! – and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the web and online analytics industry and market is expected to experience considerable and consistent market growth.
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April 4, 2012
Turning Online Customer Experiences into Brand Building
This article, written by Nancy Wiesenfeld, Director of Insight at iPerceptions, and published by Hotel Executive Magazine, presents various ways in which hospitality providers can leverage online customer feedback in order to foster and sustain brand perceptions.
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March 12, 2012
Mobile Analytics Report
iPerceptions has compiled the very first report analyzing the differences in mobile website feedback versus traditional website feedback – using representative sampling. The results support everyone’s “gut feeling” that mobile visitors have different expectations and experiences than traditional visitors; however, the extent of these differences is surprising.
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March 12, 2012
Hospitality and Tourism Industry Report Q4 2011
This report analyzes immediate post-experience feedback from more than 110,000 visitors during the fourth quarter of 2011, to identify the most important issues and trends facing the hospitality and tourism industry. The report shows that midscale brand websites score higher in customer satisfaction than luxury and economy brand sites.
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March 6, 2012
Does Your Google Analytics Data Talk? It Could.
This article, by Erin Polka, Director of Marketing at iPerceptions, and published by 1to1 Media for their Customer Analytics In Action White Paper series, considers the benefits of integrating customer feedback and Google Analytics data. Featuring an example by British Columbia Institute of Technology.
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March 1, 2012
Automotive Industry Report Q4 2011
This report analyzes real-time feedback from more than 50,000 visitors to more than 100 automotive websites during the fourth quarter of 2011. The report shows that more visitors are successfully using automotive websites for owners services and support.
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February 28, 2012
Retail / E-Commerce Industry Report Q4 2011
This report analyzes immediate post-experience feedback from nearly 130,000 visitors during the fourth quarter of 2011, to identify the most important issues and trends facing the retail / e-commerce industry. The results show that while a significant share of retail website visitors are ready to buy, many often leave empty-handed.
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February 10, 2012
Retail Web Analytics Report 2011
This report tracks the use of web analytics tools on the top 500 retail websites. Recognized as leaders in integrating new web applications, their choices often foreshadow those of other industries.
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December 15, 2011
Retail / E-Commerce Industry Report Q3 2011
This report analyzes immediate post-experience feedback from more than 140,000 visitors during the third quarter of 2011, to identify the most important issues and trends facing the retail / e-commerce industry. The results show that while online retail spending is up, task completion fell significantly for visitors at nearly every stage of the retail purchase cycle.
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December 1, 2011
Mobile And Social Input Impacts Voice Of The Customer Strategies
This article, written by Amanda F. Batista for Retail TouchPoints, looks at how well Voice of Customer analytics is equipped to measure mobile and social media channels. Featuring insight from iPerceptions’ President and CEO, Claude Guay.
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November 30, 2011
Automotive Industry Report Q3 2011
This report analyzes real-time feedback from more than 50,000 people visiting nearly 100 automotive websites during the third quarter of 2011. The report shows that more automotive website visitors came to research price and fewer came to research vehicle features than in the previous quarter, which suggests increasing price sensitivity from buyers.
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November 14, 2011
Hospitality and Tourism Industry Report Q3 2011
This report analyzes immediate post-experience feedback from more than 130,000 visitors during the third quarter of 2011, to identify the most important issues and trends facing the hospitality and tourism industry. The report shows that the share of hospitality loyalty program members increased by 13% versus one year ago, contributing to higher overall customer satisfaction scores.
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November 3, 2011
Travel Sites Partner with Daily Deals to Lure Consumers in Rocky Economy
This article, written by Mercedes Cardona for DMNews, explores the flash-sales concept that travel providers have embraced in these still-shaky economic times. Featuring value-added insight from iPerceptions’ Nancy Wiesenfeld.
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October 11, 2011
Beyond Loyalty Programs – How to Develop Loyalty without Points
This article, written by Claude Guay and Nancy Wiesenfeld, and published by Hotel Executive Magazine, presents various opportunities for hospitality providers to stimulate loyalty and differentiate themselves in the consumer’s mind.
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September 26, 2011
10 Ways to Build Loyalty Without Points
This article, by Erin Polka, Director of Marketing at iPerceptions, and published by 1to1 Media for their Loyalty In Action White Paper series, puts forward 10 ways to build customer loyalty without points. Download the newsletter and read the article on page 6 for alternative tactics to increase site stickiness.
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September 6, 2011
Automotive Industry Report Q2 2011
This report analyzes real-time feedback from more than 70,000 people visiting over 100 automotive sites during the second quarter of 2011. The report shows that imminent vehicle purchases are on the rise.
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August 31, 2011
Retail / E-Commerce Industry Report Q2 2011
This report analyzes immediate post-experience feedback from more than 170,000 visitors during the second quarter of 2011, to identify the most important issues and trends facing the retail / e-commerce industry. The results show that website visitor satisfaction is the lowest it has been in years despite e-commerce sales growth.
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August 18, 2011
Hospitality and Tourism Industry Report Q2 2011
This report analyzes immediate post-experience feedback from more than 130,000 visitors during the second quarter of 2011, to identify the most important issues and trends facing the hospitality and tourism industry. Although the hospitality industry is seeing renewed enthusiasm to travel, the report shows that hospitality companies should improve website responsiveness in order to maximize summer travel purchases.
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August 9, 2011
Staying Up-to-Date on Data Technology
This article, written by Erin Polka, Director of Marketing at iPerceptions, and published by DM News, puts forward a few simple rules to ensure that online surveys build engagement and boost conversion.
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June 6, 2011
Automotive Industry Report Q1 2011
The report analyzes real-time feedback from more than 70,000 people visiting over 100 automotive sites during the first quarter of 2011. The report shows that a greater number of automotive site visitors will purchase a new vehicle in the next six months.
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June 2, 2011
Retail / E-Commerce Industry Report Q1 2011
This report analyzes immediate post-experience feedback from more than 230,000 visitors during the first quarter of 2011, to identify the most important issues and trends facing the retail / e-commerce industry. The results show that website satisfaction is on the decline while sales continue to climb.
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May 31, 2011
Hospitality and Tourism Industry Report Q1 2011
This report analyzes immediate post-experience feedback from more than 130,000 visitors during the first quarter of 2011, to identify the most important issues and trends facing the hospitality and tourism industry. With a strong economic resurgence under way, the report shows that luxury brands are benefitting from the increase in discretionary income and corporate travel budgets more than any other tier.
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May 9, 2011
8 Tips for Making Websites Stickier
This article, written by Erin Polka, Director of Marketing at iPerceptions, and published by ROI Magazine, puts forward 8 tips for keeping customers glued to your website.
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March 3, 2011
Automotive Industry Report Q4 2010
This report analyzes real-time feedback from more than 65,000 people visiting over 100 automotive sites during the fourth quarter of 2010. The report shows that website interactivity has the strongest influence on overall visitor satisfaction and suggests that online marketers who prioritize improvements in this area will see a significant increase in visitor satisfaction scores
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February 16, 2011
Hospitality and Tourism Industry Report Q4 2010
This report analyzes immediate post-experience feedback from more than 100,000 visitors during the fourth quarter of 2010, to identify the most important issues and trends facing the hospitality and tourism industry. The results show that while the share of loyalty program members is still rising online, visitors are just as motivated as ever to seek the best value for their travel dollars.
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February 11, 2011
Retail / E-Commerce Industry Report Q4 2010
This report analyzes immediate post-experience feedback from more than 250,000 visitors during the fourth quarter of 2010, to identify the most important issues and trends facing the retail / e-commerce industry. The results suggest that retailers need to focus on significant task completion issues.
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December 16, 2010
How Much Money is Walking Away From Your Website?
This article, written by Duff Anderson, VP Research at iPerception, and contributed to eMarketing & Commerce (eM+C), delineates how to combine survey research and Google Analytics data to quantify lost revenue.
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December 7, 2010
Listen to Customers: Here’s the why and how of it
This article, by Duff Anderson, VP of Research at iPerceptions, talks about the importance of listening to your online customers and some of the best practices for collecting their unbiased feedback. Read the article on page 5 of the December 2010 edition of Sales and Service Excellence magazine, or download it here.
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December 6, 2010
Automotive Industry Report Q3 2010
This report analyzes real-time feedback from more than 70,000 people visiting nearly 100 automotive sites during the third quarter of 2010. As purchase horizons narrow for the third consecutive quarter, the report shows the potential for record fourth quarter sales. It also shows a decline in brand loyalty, as more visitors explore other brand sites in the hope of finding the best possible deal.
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November 23, 2010
Retail / E-Commerce Industry Report Q3 2010
This report analyzes immediate post-experience feedback from more than 250,000 visitors during the third quarter of 2010, to identify the most important issues and trends facing the retail / e-commerce industry. The results indicate the potential for greater fourth quarter online sales volume.
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November 18, 2010
Hospitality and Tourism Industry Report Q3 2010
This report analyzes real-time feedback from more than 150,000 visitors to over 100 hospitality and tourism sites during the second quarter of 2010, to identify the most important issues and trends facing this unique industry. As the economy continues to recover, this report shows that loyalty program membership is changing the way visitors think about online booking.
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September 30, 2010
Automotive Industry Report Q2 2010
This report analyzes real-time feedback from more than 500,000 people visiting nearly 150 automotive sites during the second quarter of 2010. The results suggest that brands must be attentive to their website and focus on site convenience as the economy shows signs of improvement.
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September 17, 2010
Retail / E-Commerce Industry Report Q2 2010
This report analyzes immediate post-experience feedback from more than 400,000 visitors during the second quarter of 2010, to identify the most important issues and trends facing the retail / e-commerce industry. The results suggest that marketers should focus on satisfying online shoppers in order to boost offline sales.
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September 13, 2010
Hospitality and Tourism Industry Report Q2 2010
This report analyzes real-time feedback from more than 160,000 visitors to over 100 hospitality and tourism sites during the second quarter of 2010, to identify the most important issues and trends facing this unique industry. As the economy continues to improve in Q2, this report shows that the hospitality industry is gaining momentum as well.
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August 20, 2010
3 Rules for Collecting Site Visitor Feedback
This article, by Duff Anderson, VP of Research at iPerceptions, establishes some best practices for how and when to elicit visitor feedback online. Our research has shown that politeness goes just as far in the digital world, as it does in the physical world, and as such, certain common courtesies should always be observed to produce the most actionable and impartial data, build brand equity and maximize the number of visitors who agree to participate in your survey.
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June 11, 2010
Hospitality and Tourism Industry Report Q1 2010
This report analyzes real-time feedback from more than 180,000 people visiting close to 300 hospitality and tourism sites to identify the most important issues and trends facing this unique indusry. The results suggest that brands need to evaluate potential changes in the consumer mindset when it comes to travel priorities, and adjust their online (and offline) strategies, as a new economic landscape unfolds.
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May 4, 2010
Retail/E-Commerce Industry Report Q1 2010
This report analyzes immediate post-experience feedback from over 400,000 visitors during the first quarter of 2010. The results suggest online retailers are facing challenges closing transactions without the help of Holiday deadlines and provides insight into the obstacles to online purchasing.
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March 22, 2010
iPerceptions’ Hospitality and Tourism Presentation – TravelCom 2010
Earlier this month, Claude Guay, President and CEO of iPerceptions, presented the results of our latest Hospitality and Tourism Industry study at TravelCom 2010. The study leverages the iPSI, a web optimization framework, to uncover the most pressing issues and trends facing the industry. Analyzing post-experience feedback from over 150,000 visitors to leading hospitality and tourism sites, it provides online marketers with actionable insights to improve bookings, customer satisfaction and loyalty. You can now download the entire presentation below.
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March 10, 2010
Hospitality and Tourism Industry Report Q4
This report analyzes post-experience feedback aggregated from over 150,000 visitors to identify the most important issues and trends facing the online hospitality and tourism industries. While price continues to play an important role, online marketers will find valuable insight into the additional drivers that affect online booking decisions.
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February 26, 2010
Who Runs Analytics?
This report tracks the use of web analytics tools over 500 retail websites. Recognized as leaders in integrating new web applications, their choices often foreshadow those of other industries.
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February 26, 2010
Retail/E-Commerce Industry Report Q4 2009
This report analyzes immediate post-experience feedback from over 500,000 visitors during the critical fourth quarter. The data supports the trend of high fourth quarter online shopping activity and provides online retailers insight into the obstacles to online purchasing.
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October 19, 2009
Retail/E-Commerce Industry Report Q2 2009
The report analyzes real-time feedback from over 360,000 visitors in order to identify the most important site issues and trends facing the retail industry as it prepares for the Holiday 2009 shopping season. With more than 88% of Americans planning to shop online in the upcoming holiday months (Shop.org, October 2009), the new report gives online retailers timely intelligence and directional guidance on optimizing the online experience.
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August 11, 2009
iPerceptions Releases Hospitality Industry Report Q2 2009
This report analyzes real-time feedback from more than 123,000 visitors on hundreds of hospitality sites to identify the most important issues and trends facing the online hospitality industry as it strives to improve bookings, customer satisfaction and loyalty. The report gives hospitality marketers and site operators intelligence that can be used to optimize the online experience.
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May 6, 2009
iPerceptions “Hospitality Industry Report Q1 2009” Offers New View Into Traveler Behavior & Satisfaction Rates
This report, which analyzes user-generated feedback from over 137,000 visitors to over 100 hospitality sites from January through March 2009, is the first in a series of quarterly reports from iPerceptions that deliver new insight into who is coming to hospitality websites, why they are there, what they came to accomplish, and how well they are able to complete their objectives.
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July 24, 2008
Top Concepts in the Web Analytics Blogosphere
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September 28, 2007
Your Secret Brand Asset: Customers – Duff Anderson, VP of R&D, iPerceptions
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August 6, 2007
Steps for a Vibrant Visitor Experience – Duff Anderson, VP of R&D, iPerceptions
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July 2, 2007
Configurator Mistakes to Avoid – Duff Anderson, VP of R&D, iPerceptions
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May 14, 2007
What Your Customer Feedback Really Means – Duff Anderson, VP of R&D, iPerceptions
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April 10, 2007
The Wired Hotel: Online Strategies to Stengthen Customer Loyalty
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January 25, 2007
The Wired Hotel: Make Your Website “Look to Book” Friendly – Jerry Tarasofsky, CEO, iPerceptions
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November 3, 2006
The Wired Hotel: Getting to Know Your Visitors – Jerry Tarasofsky, CEO, iPerceptions
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August 28, 2006
Branding To The Converted – Duff Anderson, VP of R&D, iPerceptions
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June 26, 2006
Satisfying Your Auto Site Visitors- Duff Anderson, VP of R&D, iPerceptions
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April 26, 2006
Is Your Website Price-Proofed? – Duff Anderson, VP of R&D, iPerceptions
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April 4, 2006
The Wired Hotel: Updating your site – a checklist to ensure your customers are onside – Jerry Tarasofsky, CEO, iPerceptions
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February 13, 2006
The Wired Hotel: Web site analytics – What’s it really all about? – Jerry Tarasofsky, CEO, iPerceptions
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February 10, 2006
The Wired Hotel: Attitudinal And Behavioral Metrics – An Integrated Approach to Web Analytics – Jerry Tarasofsky, CEO, iPerceptions
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January 8, 2006
The Wired Hotel: Are you “watching” or “listening” to your online visitors? – Jerry Tarasofsky, CEO, iPerceptions
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