Our Research

iPerceptions is revolutionizing what it means to do online market research by measuring satisfaction for real website visitors in the context of real website experiences.

     

iPerceptions is a proven Voice of Customer analytics provider, whose unique survey methodology has been implemented across thousands of websites. Through our advanced integration capabilities, real-time reporting, and global satisfaction index, the iPSI, iPerceptions is measuring satisfaction and experience in a whole new way.

Customer Driven Optimization

In the online space, the relationship between companies and customers has been radically altered. The website user is now at the center of all strategic planning, and companies that do not dialogue with their users are bound to fail.

iPerceptions is bringing the customer to the forefront, by bringing their voice to the decision-making table. Now, businesses can stay one step ahead in executing website changes that will cater to the ever-evolving needs of their visitor base.

Benchmarking Capabilities

iPerceptions’ solutions allow you to benchmark metrics such as visitor satisfaction and task completion across more than 30 industry sectors, using the worlds largest and fastest-growing comparative database of feedback from actual website visitors in the context of real visits.

Catch a glimpse of the value of benchmarking by watching our TravelCom 2011 presentation on Hospitality Industry Benchmarking, done in partnership with Cornell University and Vantage Strategy.


What they say about us

For over four years, iPerceptions' business intelligence solutions have provided our Internet marketing team with valuable insights and actionable information. From establishing brand buzz related to our 2003 Terry Tate Super Bowl promotion to simple site analysis, iPerceptions continues to develop amazing solutions that allow us to evaluate our own web initiatives as well as evaluate ongoing sponsorship opportunities. Their data is a significant asset to our overall online marketing efforts.

Reebok

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