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Facts from the Field

Industry Reports

Every quarter, our industry experts run analyses to identify data trends and anomalies, as well as common barriers to task completion as expressed in the open-ended feedback.

 

8/1/2013
Hospitality Industry Report Q1 2013

The report discovered that there was a sharp drop in overall loyalty program membership in Q1 2013 from 79% membership in Q1 2012 to 73% in Q1 2013. This finding continues to show that travelers have reached the saturation point in terms of the number of programs they wish to join, and that brands need to develop new initiatives in order to build interest and secure loyalty.

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4/16/2013
Hospitality Industry Report Q4 2012

The report discovered that there has been significant growth of visitors to hospitality and tourism websites coming from email links, up from 1% in Q1 2012 to 9% in Q4 2012. This suggests that email campaigns over the past months have become more effective at driving visitors to hospitality and tourism websites.

 

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1/10/2013
Hospitality Industry Report Q3 2012

The report discovered that the bulk (72%) of visitors to hospitality and tourism websites were repeat visitors in Q3 2012. But despite a strong prevalence of repeat visitors, most travelers accessed hospitality and tourism sites via search engines – first time and repeat visitors alike.

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8/22/2012
Automotive Industry Report Q2 2012

This report analyzes real-time feedback from more than 35,000 visitors during the second quarter of 2012. One of the key findings in the report was an increase in visitors’ willingness to make vehicle purchases within the next 30 days. To read the full report please download it below.

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5/28/2012
Automotive Industry Report Q1 2012

This report analyzes real-time feedback from more than 50,000 visitors to more than 100 automotive websites during the first quarter of 2012. The report shows that website speed is critical in determining whether visitors had a satisfying website experience or not.

Download PDF (2007 KB)

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