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Zoom in on the power of VoC research
GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“Within hours of having a hypothesis about a problem, we’re able to identify the issue quickly and get the information into the right hands to fix the problem—instead of taking much longer to form a focus group.”
-Craig Chaplick, Supervisor of Digital Marketing and Customer
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.
At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?
When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.
The 4Q Framework is the best way to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real visitor feedback.
4Q Survey has become one of the frameworks included in iPerceptions’ Active Research platform. All of 4Q’s functionality and features remain the same and it’s still FREE!
4Q Framework, through the Active Research platform, collects website feedback by asking visitors on arrival to your site to participate in a short survey once their visit is complete. The survey includes 4 questions that help answer:
The 4Q Framework leveraging the iPerceptions Active Research platform, is the most straightforward and integrated solution for conducting digital market research.
Inject your 4Q data into Google Analytics to obtain a deeper understanding of your website visitors.
To ensure all your customers have a voice, the 4Q Framework has been translated into to over 30 languages.
“A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without.
It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why”.”
- Avinash Kaushik
Go beyond a free survey solution and push the boundaries of research with iPerceptions Active Research platform.
Use our intuitive and adapted survey design for a flawless feedback experience on all devices.
Do research right with frameworks developed by research experts and used by the Fortune 500
Make sure your customers can always leave feedback on your site to provide a superior customer experience.
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