3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

    • Learn more >
    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

    • Learn more >
    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

    • Learn more >


    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

      Learn more >
    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

      Learn more >
    • People


  • 12/15/2014

    The era of personalization is well and truly here. Over 75% of B2C marketing decision makers rank personalization as very or extremely important for short term success (eMarketer). According to Jeff Fuhrim from Adobe, “Highly personalized experiences perform better, compelling more visitors to sign up, subscribe, download, or buy. But even Apple, a leader at delivering flawless digital experiences, is struggling with getting personalization right.

  • 12/10/2014

    With the holiday season upon us, we all expect our site traffic to spike. Forrester states that online sales will soar this holiday season, coming in at $89 Billion, a 13% increase. And one of the best tools to take advantage of this spike is retargeting. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue?

  • 12/03/2014

    Today, digital marketers have an enormous amount of data at their fingertips, but it’s important to understand that not all data is created equal. In an article in AdExchanger, Peter Kim said that, “More than ever, first-party data represents a critical foundation for future marketing plans because it’s the only data that your competition will never have.”