3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

    • Learn more >
    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

    • Learn more >
    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

    • Learn more >

Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

      Learn more >
    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

      Learn more >
    • People

Blog

  • 05/22/2015

    In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, everyone from Gartner to Wired Magazine, is talking about the customer experience. As the customer experience becomes a growing priority, CMOs are turning to Voice of the Customer (VoC) solutions to understand and anticipate their visitors’ intent, needs and experiences.

  • 05/20/2015

    Mobile is increasingly becoming the channel of choice for consumers. As a result sub-par mobile experiences are no longer tolerated. This puts the pressure on marketers to create relevant, high quality mobile experiences that go beyond a cut-down desktop experience. Richelle Parham, CMO of eBay, speaking about the importance of the mobile experience said that, “The customer is really in control—we’re just ensuring we have the right experience for the customer no matter where he or she is.” If marketers heed the call the windfalls could be huge with eMarketer forecasting that US retail mcommerce will generate $76.79 billion in sales in 2015, a 32.2 percent increase.

  • 05/13/2015

    We live in a world dominated by technology, from smartphones to apps to wearable technology, consumers today are always connected. As a result marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world. The transition to digital has not been easy. A Grovo infographic, as seen on AdWeek, indicated that 90 percent of marketing professionals suffer from a shortage of digital abilities and one out of five such professionals would rank their skills as "entry-level."