When visitors provide feedback about their website experiences, it allows you to see your website from the visitors’ perspective. This feedback leads to the discovery of your website’s weaknesses and the issues that cause visitors to leave your site. To understand and correct such issues, it is important to identify which website visitors did not accomplish what they had come to do, and then ask them what prevented them from accomplishing their task. Recently, iPerceptions has been working with a number of clients to explore the most prevalent reasons for failed task completion and whether they have changed overtime. The issue of information – ensuring efficient assess to it while managing its breadth and depth – is a continuous design challenge for digital property owners. As mobile access grows information management becomes even more critical since mobile caters to diverse intents in a tighter space and time frame with visitors who are often on the move.