3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

    • Learn more >
    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

    • Learn more >
    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

    • Learn more >

Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

      Learn more >
    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

      Learn more >
    • People

Blog

  • 04/23/2015

    Today we are living in the age of the customer, where the customer calls the shots. Due the ubiquitous nature of technology, your customer now knows more than you do about your products and services, pricing and reputation. This means you need to shift your budgets away from traditional advertising and towards digital marketing initiatives. According to Business 2 Community, 28% of marketers have reduced their advertising budget to fund more digital marketing. A recent report conducted by Mondo found that 80 percent of marketing departments plan to increase their digital marketing budgets in the next 12 to 18 months. In 2015, how can you make the most of your digital marketing budget? Below are three key areas you should invest in this year.

  • 04/21/2015

    Google has spoken. As of today, April 21, websites that are not “mobile friendly” will be penalized in mobile search rankings. There is no escaping it; Google is forcing brands to give customers what they want, relevant, high quality search results across devices. As we enter the Google mobile revolution, having a mobile friendly website will become ubiquitous but the mobile experience will remain a key differentiator. According to the Altimeter group, “Organizations must focus on learning more about customer frustrations, expectations and behaviors specific to mobile. Only then can mobile strategies produce results that increase engagement, lead generation, sales, retention, loyalty and more.” The most effective way to understand customers on mobile devices is by conducting voice of customer research. Below are 3 reasons why collecting the voice of your customers on mobile devices is essential.

  • 04/17/2015
    What do customers think of your digital experience

    Today the customer experience is seen as the only source of sustainable competitive advantage as the effectiveness of traditional marketing continues to diminish in the face of new technologies, changing customer behavior, and rising customer expectations. But how effective are companies at leveraging this competitive advantage? Well, according to a new report ‘The Consumer Conversation’ from Econsultancy and IBM, many companies are quite pleased with themselves with 70% of companies stating that they deliver a good customer experience. But many brands might be prematurely celebrating the success of their customer experience initiatives. The report found that consumers that switched services in the last year did so for reasons companies should be able to prevent. Of the consumers that had a significant issue with their provider only 28% of them felt that the company dealt with the issue effectively. Furthermore, nearly one third of consumers that switched providers in the past 12 months cited experience related factors for their switch.