3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People


  • 05/26/2015

    CMOs are recognizing the customer experience is the new marketing and are turning to Voice of Customer analytics to help them gain insight into their customers. As CMOs prioritize the customer experience it’s important to understand that not all feedback is created equal. One of the first things I tell anyone that asks me about collecting the voice of their customers is that how you engage matters - different approaches deliver different results. Therefore, it’s important to ensure the data you collect is aligned to your objectives. Measuring and managing the customer experience, is not the same as optimizing it. This was the premise of the webinar I hosted last week on How to Optimize the Customer Experience.

  • 05/22/2015

    In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, everyone from Gartner to Wired Magazine, is talking about the customer experience. As the customer experience becomes a growing priority, CMOs are turning to Voice of the Customer (VoC) solutions to understand and anticipate their visitors’ intent, needs and experiences.

  • 05/20/2015

    Mobile is increasingly becoming the channel of choice for consumers. As a result sub-par mobile experiences are no longer tolerated. This puts the pressure on marketers to create relevant, high quality mobile experiences that go beyond a cut-down desktop experience. Richelle Parham, CMO of eBay, speaking about the importance of the mobile experience said that, “The customer is really in control—we’re just ensuring we have the right experience for the customer no matter where he or she is.” If marketers heed the call the windfalls could be huge with eMarketer forecasting that US retail mcommerce will generate $76.79 billion in sales in 2015, a 32.2 percent increase.