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  • Voice of the Customer frameworks designed for results

    iPerceptions designs your research according to your business objectives and your priorities for the most relevant, reliable and actionable insights.

Frameworks That Support Your Business Objectives

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    • Marketing Effectiveness Framework

      • Understand path to site to maximize marketing investment
      • Profile visitors to evaluate and optimize digital campaigns
      • Evaluate brand perceptions across touch points
    • Customer Care & Retention

      • Identify customer complaints to resolve issues and increase loyalty
      • Evaluate onsite support to optimize online support tools
      • Monitor tactical feedback to quickly eliminate issues
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    • Laptop displaying analytic data
    • Engagement & Audience Building

      • Highlight visitor benefits by evaluating competitive considerations
      • Increase visitor frequency by emphasizing key engagement drivers
      • Segment engagement groups and identify brand advocates
    • Purchase Optimization & Conversion

      • Identify purchase barriers to increase online conversion
      • Diagnose bottlenecks and reduce cart abandonment
      • Evaluate purchase drivers and prioritize initiatives
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    • Laptop displaying analytic data
    • Experience tracking

      • Diagnose barriers to increase site satisfaction
      • Prioritize UX objectives and evaluate the outcome of site redesign
      • Identify site strengths, weaknesses and key experience drivers
 
iPerceptions' Voice of the Customer Brochure

COLLECT THE VOICE OF YOUR CUSTOMERS USING IPERCEPTIONS

Download our Solutions Brochure to see how iPerceptions' VoC technology can help you analyze and take action to improve your customers' experience.

DOWNLOAD THE BROCHURE