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Today, every data-driven company lives and breathes web analytics. However, the reality is that web analytics only tells half the story. It can tell you what happened, but it can’t tell you why it happened.

In this eBook you will learn how to:

  • Leverage the voice of your customers to explain the 'why' behind the 'what' of your web analytics.
  • Align your strategies to your customers' intentions, needs and expectations.
  • Access additional segmentation capabilities to better understand your customers' behavior.
voice of the customer ebook mock-up

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