Improving the Higher Education website experience

By working with iperceptions to improve the customer experience, University of Liverpool increased task completion for over 85,000 website customers, increased customer satisfaction by 4%, and won best website at the 2017 Heist Awards.

In this case study you will learn how:

  • University of Liverpool was able to know what their customers thought of their website by collecting a representative sample using a pre-post survey.

  • Based on key insights from iperceptions data, the team at the University of Liverpool implemented several key improvements.

university of liverpool improved website case study mock-up

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