This just in…More big headlines for iPerceptions

In The News

19/10/2016

iPerceptions Launches Advanced Exploration Powered By Tableau To Help Marketers Dig Deeper into Their Voice of Customer Data

MONTREAL, QC – October 19, 2016 –  iPerceptions, a global leader in research and audience solutions, today announced the release of Advanced Exploration, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.

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05/10/2016

iPerceptions Acquires Datacratic’s Ad Tech Business

MONTREAL, QC – October 6, 2016 iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

The addition of Datacratic’s Ad Tech business will further increase the value iPerceptions delivers to its enterprise clients such as Dell, Comcast and Adobe by delivering supercharged segmentation capabilities that increase marketing campaign ROI.

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05/10/2016

iPerceptions Appoints New Chief Executive Officer

MONTREAL, QC – October 5, 2016 – iPerceptions, a global leader in research and audience solutions, today announced that it has appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur brings over three decades of executive experience in the digital marketing and advertising industries, and joins iPerceptions to further accelerate the company’s strong performance and take it to the next phase of growth.

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08/06/2016

How a Dell executive learned to plug into what consumers want

Internet Retailer – June 08, 2016  – Thinking about the customer first delivers the best business results, Dell's Greg Bowen says at IRCE.

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09/05/2016

[Infographic] 5 Facts Impacting The Mobile Experience

Smart Data Collective – May 09, 2016  – Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise.

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