MONTREAL, QC, April 25th, 2017 – iPerceptions, a global leader in Voice of the Customer solutions, today announced that iPerceptions’ Audience Recognition and Audience Optimization solutions have been combined under the Datacratic brand. This move creates two separate brands: iPerceptions, which maintains its focus on Voice of the Customer solutions, and Datacratic, which focuses on Audience Data solutions that power digital marketing campaigns and website personalization efforts.
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MONTREAL, QC, April 6th, 2017 – iPerceptions, a global leader in Voice of the Customer solutions, today announced the full public release of its Mobile App Solution, which gives marketers the power to launch and manage a mobile app research project without having to retest or redeploy the mobile app. Once the iPerceptions SDK is implemented, a research project can be easily created and edited via the iPerceptions Enterprise Platform. This allows marketers to seamlessly collect the voice of their mobile app users to improve the mobile app experience.
MONTREAL, QC – October 19, 2016 – iPerceptions, a global leader in research and audience solutions, today announced the release of Advanced Exploration, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.
MONTREAL, QC – October 6, 2016 – iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.
The addition of Datacratic’s Ad Tech business will further increase the value iPerceptions delivers to its enterprise clients such as Dell, Comcast and Adobe by delivering supercharged segmentation capabilities that increase marketing campaign ROI.
MONTREAL, QC – October 5, 2016 – iPerceptions, a global leader in research and audience solutions, today announced that it has appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur brings over three decades of executive experience in the digital marketing and advertising industries, and joins iPerceptions to further accelerate the company’s strong performance and take it to the next phase of growth.