Case Study

Mercedes-Benz Improves Brand Perception with iperceptions

After a major site redesign, Mercedes-Benz leveraged iperceptions insights to identify and fix issues to ensure a seamless and positive experience.

In this case study you will learn:

  • How Mercedes-Benz let the customer's experience drive website changes.
  • How to leverage Voice of the Customer data to improve interactive site elements.
  • Why web analytics alone was not enough to evaluate what customers thought of the brand.
Mercedes-Benz Case Study Image

Get the Case Study