After a major site redesign, Mercedes-Benz leveraged iperceptions insights to identify and fix issues to ensure a seamless and positive experience.

In this case study you will learn:

  • How Mercedes-Benz let the visitor's experience drive website changes.
  • How to leverage Voice of the Customer data to improve interactive site elements.
  • Why web analytics alone was not enough to evaluate what visitors thought of the brand.
mercedes-benz marketing effectiveness case study mock-up

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