The Definitive Guide to Customer Experience

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Case Study

Media Client Achieved a 500% ROI with Web Analytics and iperceptions

A large media client increased the sales of premium articles by 500% by integrating iperceptions with their web analytics tool.

In this case study you will learn how to:

  • Understand the underlying reasons behind poor conversion rates using Voice of the Customer survey data.
  • Understand the complete customer experience by combining behavioral and attitudinal data.
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