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Case Study

How Intuit Increased Conversion by 15% with iperceptions

By working with iperceptions to collect customer feedback, financial software company Intuit has improved conversion by an average of 15% and has experienced a 10% to 15% increase in satisfaction rates.

In this case study you will learn how:

  • Intuit used iperceptions to obtain attitudinal insights from surveys, analyze the feedback, and profile site customers.
  • Web analytics alone wasn't enough to pinpoint the cause of site abandonment.
  • Intuit experienced a 10 to 15 percent increase in satisfaction rates by providing a more engaging experience to their website customers.
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