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HOW INTUIT INCREASED CONVERSION BY 15% WITH IPERCEPTIONS
By working with iperceptions to collect customer feedback, financial software company Intuit has improved conversion by an average of 15% and has experienced a 10% to 15% increase in satisfaction rates.
In this case study you will learn how:
Intuit used iperceptions to obtain attitudinal insights from surveys, analyze the feedback, and profile site customers.
Web analytics alone wasn't enough to pinpoint the cause of site abandonment.
Intuit experienced a 10 to 15 percent increase in satisfaction rates by providing a more engaging experience to their website customers.