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AUDI INCREASED THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS WITH IPERCEPTIONS
With the automotive shopping experience becoming increasingly digital focused, Audi was looking for a way to measure the effectiveness of their TV and video advertising campaigns in driving consideration for Audi vehicles.
In this case study you will learn:
Benefits of measuring and analyzing customer perception of advertising campaigns
How Audi was able to identify customers who visited their website after seeing an ad
How Audi used iperceptions' reporting dashboards to guide their future advertising efforts