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With the automotive shopping experience becoming increasingly digital focused, Audi was looking for a way to measure the effectiveness of their TV and video advertising campaigns in driving consideration for Audi vehicles.

In this case study you will learn:

  • Benefits of measuring and analyzing customer perception of advertising campaigns
  • How Audi was able to identify customers who visited their website after seeing an ad
  • How Audi used iperceptions' reporting dashboards to guide their future advertising efforts
audi case study mock-up