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Today, customers are in control.
They know more about your products, services and pricing than you do, and their expectations are higher than ever. CMOs are recognizing that the customer experience is the new marketing, and are turning to Voice of Customer analytics to help them gain insight into their customers.
This eBook outlines 5 financial reasons why you can’t ignore Voice of Customer analytics when it comes to your customer experience investments.
In this eBook you will learn that: