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Wellington Financial to provide Growth Capital to iperceptions

Montreal, QC and Toronto, ON – December 10th, 2014 – Wellington Financial LP, a privately held specialty finance firm, today announced a growth capital investment to iperceptions. Headquartered in Montreal, iperceptions is a leading digital customer research company specializing in ‘voice of the customer’ analytics. Many top Fortune 500 companies such as Dell, InterContinental Hotels, Logitech, and Ford trust iperceptions to improve the customer experience across their digital platforms.

Mark McQueen, President and CEO of Wellington noted, “The impressive list of companies that use iperceptions to better understand their customers demonstrates just how valuable ‘voice of the customer’ analytics has become.”

Audry Larocque, President and CEO of iperceptions added, “The team at Wellington Financial truly recognizes the great growth opportunity that ‘voice of the customer’ analytics represents. We are pleased to have them join us as we continue to invest in our Active Research platform and innovative technologies, such as Active Recognition.”

iperceptions is backed by Private Equity investors Telesystem and XPND Capital.

 About Wellington Financial LP

Wellington Financial LP is a privately-held specialty finance firm providing term, venture and amortizing loans up to $30 million. Wellington Financial LP is currently managing a $600 million investment program with offices in San Jose, Santa Monica and Toronto. Wellington Financial LP is managed by a partnership controlled by fund management and Clairvest Group Inc. (CVG:TSX), who jointly have contributed a large financial stake to the Fund. LPs include several of Canada’s largest institutional investors, crown corporations, financial institutions and pension funds. Please visit the fund website at

About iperceptions
iperceptions is a leading digital customer research company that enriches marketing technologies with the Voice of the Customer. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using advanced engagement technologies. iperceptions is revolutionizing market research with Active Recognition™ which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 20M visitor intent datapoints collected every year across 3,500 brands and in 32 languages, iperceptions is the trusted research solution of customer centric organizations. Improve your customer experience and bottom line today, visit


For additional information:
Susan Mocherniak
Wellington Financial LP
Tel: (416) 682-6007

Jonathan Fraser
Tel: (514) 488-3600