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Retargeting and the Role of First-Party Data

Business 2 Community – January 22, 2015  – With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a website is a monumental task. Here is where retargeting comes into play.

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Wellington Financial to provide Growth Capital to iperceptions

Montreal, QC and Toronto, ON – December 10th, 2014 – Wellington Financial LP, a privately held specialty finance firm, today announced a growth capital investment to iperceptions. Headquartered in Montreal, iperceptions is a leading digital customer research company specializing in ‘voice of the customer’ analytics. Many top Fortune 500 companies such as Dell, InterContinental Hotels, Logitech, and Ford trust iperceptions to improve the customer experience across their digital platforms.

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iperceptions' New Tool To Match Shopper Intent With Action

Marketing Mag – November 18, 2014  – Montreal-based marketing research firm iperceptions has launched a new tool it says will help marketers identify and target online visitors who are on e-commerce sites ready and willing to spend money.

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iperceptions Appoints New Chief Analytics Officer and Chief Marketing Officer

iperceptions Creates Two New leadership Roles To Support Rapid Growth

MONTREAL, QC – November 12th, 2015 – iperceptions, a leading digital Customer Experience Management company, today announced two new executive appointments that strengthen the Company’s strategy and provides a more robust executive structure. The appointment of a new Chief Analytics Officer and Chief Marketing Officer allows iperceptions to more effectively build the technologies of the future that intertwine customer experience analytics, marketing and advertising technologies.

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iperceptions Launches Active Recognition™ For Retargeting – The First Technology to Feed Retargeting Campaigns With First Party Visitor Intent

iperceptions Enriches Re-marketing Campaigns with Stated Visitor Intent to Align the Right Message and Bidding Strategies to the Right Audience

MONTREAL, QC – October 16th, 2014 – iperceptions, the leader in digital customer research, today unveiled its latest application for Active Recognition, a patent protected technology. Active Recognition for Retargeting improves behavioral retargeting by enriching campaigns with stated visitor intent. For the first time, digital marketers can accurately distinguish between purchase intenders, researchers and support seekers to create relevant messages aligned to a visitor’s intent, ultimately improving engagement and campaign performance. 

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iperceptions Releases First Digital Research Solution that Uses Customer Intent to Optimize the Performance of Marketing Initiatives

Marketers can maximize digital marketing investments based on context provided by customer feedback.

MONTREAL, QC - September 17th, 2014 – iperceptions Inc., leader in digital customer research, today announced the release of the iperceptions Marketing Effectiveness Solution. This is the first digital research solution that uses intent and motivation intelligence from real customers to strategically evaluate the impact of paid search, display and social media advertising and email marketing.

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iperceptions and ClickTale Team Up to Combine Digital Customer Experience Insights with Voice of the Customer Feedback

Marketers can now resolve customer issues faster by understanding the complete visitor experience

MONTREAL, QC, and TEL AVIV, Israel, September 3rd, 2014 – iperceptions, Inc. a leader in Digital Customer Research solutions, and ClickTale®, the enterprise leader in Digital Customer Experience, today announced the integration of their two solutions to provide in-depth digital customer experience context to Voice of the Customer feedback.

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Fight the Big Data Backlash and use Smart Data help you identify purchase intent

Smart Insights – August 4, 2014  – Big data is starting to experience some significant backlash. A ‘case in point’ comes from a recent popular article in VentureBeat: ‘Big data’ is dead. What’s next? The backlash is more to do with the buzz than the data but the reason relates to the difficulty of extracting meaningful insights from big data.

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A Case for Mobile VoC Research

Business 2 Community – July 23, 2014  – Have you been looking at your web analytics data recently and seen a dramatic increase in traffic coming from mobile and tablet devices? Well you are not alone. Monetate Q4 2013 Ecommerce Quarter Report shows that more than a quarter of traffic to large e-commerce sites comes from a tablet or mobile.

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iperceptions Active Recognition™ Increases the Performance of Live Chat Solutions by Targeting Visitors with the Intent to Purchase

Active Recognition for Live Chat Increases Chat Assisted Conversion by 30% by Engaging with More of the Right Visitors, Ultimately Increasing Conversion and Reducing Costs

MONTREAL, QC – June 25th, 2014 – iperceptions, the leader in digital customer research, today launched Active Recognition Technology (ART) for Live Chat, a patent protected technology that empowers companies to build more relevant customer interactions by triggering chat sessions according to a visitor’s intent.

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