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iperceptions Consolidates Its Ad Tech Solutions Under The Datacratic Brand

MONTREAL, QC, April 25th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced that iperceptions’ Audience Recognition and Audience Optimization solutions have been combined under the Datacratic brand. This move creates two separate brands: iperceptions, which maintains its focus on Voice of the Customer solutions, and Datacratic, which focuses on Audience Data solutions that power digital marketing campaigns and website personalization efforts.

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Full Release of iperceptions' Mobile App Solution That Helps Diagnose and Improve the In-App User Experience

MONTREAL, QC, April 6th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced the full public release of its Mobile App Solution, which gives marketers the power to launch and manage a mobile app research project without having to retest or redeploy the mobile app. Once the iperceptions SDK is implemented, a research project can be easily created and edited via the iperceptions Enterprise Platform. This allows marketers to seamlessly collect the voice of their mobile app users to improve the mobile app experience.

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iperceptions Launches iper.explore Powered By Tableau To Help Marketers Dig Deeper into Their Voice of Customer Data

MONTREAL, QC – October 19, 2016 –  iperceptions, a global leader in research and audience solutions, today announced the release of iper.explore, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.

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iperceptions Acquires Datacratic’s Ad Tech Business

MONTREAL, QC – October 6, 2016 iperceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iperceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

The addition of Datacratic’s Ad Tech business will further increase the value iperceptions delivers to its enterprise clients such as Dell, Comcast and Adobe by delivering supercharged segmentation capabilities that increase marketing campaign ROI.

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iperceptions Appoints New Chief Executive Officer

MONTREAL, QC – October 5, 2016 – iperceptions, a global leader in research and audience solutions, today announced that it has appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur brings over three decades of executive experience in the digital marketing and advertising industries, and joins iperceptions to further accelerate the company’s strong performance and take it to the next phase of growth.

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How a Dell executive learned to plug into what consumers want

Internet Retailer – June 08, 2016  – Thinking about the customer first delivers the best business results, Dell's Greg Bowen says at IRCE.

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[Infographic] 5 Facts Impacting The Mobile Experience

Smart Data Collective – May 09, 2016  – Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise.

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Seagate Selects iperceptions as their Customer Experience Analytics Solution

Global Leader in Data Storage Solutions for both Consumers and Businesses Selects iperceptions to Measure, Manage and Optimize the Customer Experience

MONTREAL, QC – February 17, 2016  – iperceptions, a leading digital Customer Experience Management (CEM) company, has been selected by Seagate, a global leader in data storage systems shipping more than 228m exabytes of data storage every year, as their preferred CEM solution. With iperceptions’ SaaS platform, Seagate will collect a representative sample of website visitors’ intent, needs and expectations. iperceptions will track the online experience in order to break down site strengths and weaknesses, understand key purchase drivers and improve site usability across desktop, tablet and mobile for Seagate.

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Purolator Selects iperceptions as their Omni-Channel Customer Experience Management Solution

Canada’s Leading Integrated Freight, Package and Logistics Solutions Provider Selects iperceptions to Measure the Customer Experience Across Multiple Touchpoints

MONTREAL, QC – January 12, 2016  – iperceptions, a leading digital Customer Experience Management (CEM) company, today announced that Purolator, Canada’s leading integrated freight, package and logistics solutions provider with over 11,500 employees, has chosen iperceptions as their preferred solution for customer experience insights. With iperceptions’ Active Research technology, Purolator will collect participating customers’ feedback; in multiple languages and across multiple touch points. Leveraging a number of survey and research tactics, iperceptions will develop key indicators and insights for Purolator.

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iperceptions Reports Strong Double-Digit Growth for 3rd Consecutive Year

iperceptions Expands its Leadership in the Customer Experience Industry with Major Client Wins and Game Changing Innovations

MONTREAL, QC – November 23th, 2015 – iperceptions, a leading digital Customer Experience Management company, today announced it is on target to achieve a third consecutive year of strong double-digit growth of Contracted Monthly Recurring Revenue (CMRR) since the launch of its SaaS platform.

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