iperceptions Releases First Digital Research Solution that Uses Customer Intent to Optimize the Performance of Marketing Initiatives
Marketers can maximize digital marketing investments based on context provided by customer feedback.
MONTREAL, QC - September 17th, 2014 – iperceptions Inc., leader in digital customer research, today announced the release of the iperceptions Marketing Effectiveness Solution. This is the first digital research solution that uses intent and motivation intelligence from real customers to strategically evaluate the impact of paid search, display and social media advertising and email marketing.
“Many tools and methods exist to optimize and attract more traffic to digital properties, but more traffic doesn’t always mean better results,” said Lane Cochrane, VP of Research at iperceptions. “Marketers need a way to understand the quality of the traffic and whether it is on target to drive campaign success and future sales. Ultimately marketers are trying to attract a specific target, develop purchase intent, and build the right brand perception. iperceptions Marketing Effectiveness Solution is designed to bring this level of strategic visibility to digital marketing.”
The iperceptions Marketing Effectiveness Solution provides a research framework designed specifically for evaluating how marketing activities have influenced attitudes towards the brand. The solution uses iperceptions’ proven methodologies for gathering representative, targeted and opt-in survey feedback. Marketers can use reporting of this data to dissect and evaluate how the impact of specific marketing investments affects customer attitudes and behavior. Customer insights can also be directly injected into 3rd party solutions including web analytics tools and advertising platforms.
With the iperceptions Marketing Effectiveness Solution, Marketers can:
- Understand path to site to maximize marketing investment
- Profile visitors to evaluate and optimize digital campaigns and search keywords
- Create personas for measuring acquisition targeting
This Solution leverages the iperceptions Active Research™ Platform, which engages customers in the ‘Moment of Truth’, the moment they interact with the brand. Insights are fed into iperceptions business intelligence reporting, and integrated or injected into the organization’s other business systems.
The iperceptions Marketing Effectiveness Solution is immediately available to iperceptions Enterprise customers as a value-added option.
iperceptions is a leading digital customer research company that enriches marketing technologies with the Voice of the Customer. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using advanced engagement technologies. iperceptions is revolutionizing market research with Active Recognition which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 20M visitor intent datapoints collected every year across 3,500 brands and in 32 languages, iperceptions is the trusted research solution of customer centric organizations. Improve your customer experience and bottom line today, www.iperceptions.com.
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