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Transat Tours Canada Selects iperceptions to Measure their Digital Customer Experience

Leading International Tour Operator Selects iperceptions as their Voice of the Customer provider to better understand and measure the customer experience across their digital properties

MONTREAL, QC – March 26, 2015 – iperceptions, the leader in digital customer research, today announced that Transat Tours Canada has chosen iperceptions as its digital customer experience solution. Powered by iperceptions technology, Transat Tours Canada will engage with its visitors to collect a representative view of their intent, needs and expectations. This data will help Transat Tours Canada continuously track and monitor the customer experience across their digital properties.

“Providing the best customer experience possible is an imperative for us,” said Bruno Leclaire, Vice-President, e-Commerce and Chief Digital Officer at Transat Tours Canada Inc. “We are excited to be working with iperceptions and using their Active Research platform to help better understand the voice of our customers to create a superior customer experience.”

"Today being customer centric is essential and a real competitive advantage,” said Duff Anderson, Co-founder and Senior Vice President at iperceptions. “Transat Tours Canada understands this and we are delighted that iperceptions can provide the technology and expertise required to measure and track the overall visitor experience.”

Transat Tours Canada selected iperceptions for their sophisticated intercept survey technologies built for online, mobile and tablet that put the respondent experience at the forefront.

About iperceptions
iperceptions is a leading digital customer research company that extends the value of Voice of the Customer beyond measuring the past, to recognizing visitors’ intentions in real-time for personalized experiences. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using advanced engagement technologies. iperceptions is revolutionizing market research with Active Recognition which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 100M voice of customer datapoints collected every year across 3,500 brands and in 35 languages in over 80 countries, iperceptions is the trusted research solution of customer centric organizations.

About Transat Tours Canada
A specialist in holiday travel to every continent, Transat Tours Canada develops and commercializes a vast array of products, from beach vacations to guided tours to cruises, under the Air Transat, Transat Holidays, Nolitours, Transat Discoveries and TMR Holidays brands. Transat Tours Canada is a business unit of Transat A.T. Inc., one of the largest integrated tourism companies in the world.

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