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iperceptions is a global leader in Customer Experience Management (CEM) solutions, guiding the world’s customer-centric brands to the insights they need to improve the customer experience.
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iperceptions Launches the First Website Optimization Solution That Recognizes When to Solicit Visitors

iperceptions Experience Optimization Solution Helps Brands Improve The Customer Experience By Collecting Feedback From Visitors Who Are Recognized To Have Strong Opinions

MONTREAL, QC – June 23rd, 2015 – iperceptions, the leader in digital customer research and recognition, today released iperceptions Experience Optimization Solution which provides the insights that optimization and usability teams need to improve the customer experience. By engaging with visitors that are likely to have extreme positive and negative experiences, brands collect insights on what is working and highlight areas for improvement from a site optimization perspective.

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iperceptions Wins Prestigious OCTAS Innovation Award

iperceptions Receives Top Honors for its Active Recognition Technology, A Patent Pending Technology That Revolutionizes How Companies Monetize Their Web Traffic

MONTREAL, QC – June 2nd, 2015 – iperceptions, the leader in digital customer research, was awarded top honors in the Innovation PME category for its Active Recognition Technology at the annual OCTAS awards gala held on May 28th at the Palais des congrès de Montréal. The OCTAS competition organized by the IT ACTION Network recognizes companies and organizations for their creativity, vitality and exceptional contribution to the growth of the information technology industry.

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iperceptions Launches Universal Code to Empower Marketers to Conduct Voice of Customer Research with Greater Agility

iperceptions’ Universal Code provides best-in-class capabilities to target and capture insights across different customer segments

MONTREAL, QC, May 6th, 2015 – iperceptions, the leader in digital customer research, today announced the release of its Universal Code to all users of its Active Research Platform. The Universal Code centralizes all of iperceptions’ Voice of the Customer research projects into one code, which empowers marketers to create, launch, edit and manage multiple research projects with almost no reliance on IT resources. Once the script is on all pages of a website, marketers gain the speed and agility to control their own research via the Active Research platform.

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Transat Tours Canada Selects iperceptions to Measure their Digital Customer Experience

Leading International Tour Operator Selects iperceptions as their Voice of the Customer provider to better understand and measure the customer experience across their digital properties

MONTREAL, QC – March 26, 2015 – iperceptions, the leader in digital customer research, today announced that Transat Tours Canada has chosen iperceptions as its digital customer experience solution. Powered by iperceptions technology, Transat Tours Canada will engage with its visitors to collect a representative view of their intent, needs and expectations. This data will help Transat Tours Canada continuously track and monitor the customer experience across their digital properties.

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iperceptions’ Active Recognition Technology is Nominated for New Technology of the Year by Digital Analytics Association

iperceptions is recognized for its Contribution to the Digital Analytics Community

MONTREAL, QC – February 3rd, 2015 – iperceptions, the leader in digital customer experience, today announced that its patent pending Active Recognition Technology™ is nominated for New Technology of the Year by the Digital Analytics Association (DAA) Awards for Excellence.

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Wellington Financial to provide Growth Capital to iperceptions

Montreal, QC and Toronto, ON – December 10th, 2014 – Wellington Financial LP, a privately held specialty finance firm, today announced a growth capital investment to iperceptions. Headquartered in Montreal, iperceptions is a leading digital customer research company specializing in ‘voice of the customer’ analytics. Many top Fortune 500 companies such as Dell, InterContinental Hotels, Logitech, and Ford trust iperceptions to improve the customer experience across their digital platforms.

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iperceptions Appoints New Chief Analytics Officer and Chief Marketing Officer

iperceptions Creates Two New leadership Roles To Support Rapid Growth

MONTREAL, QC – November 12th, 2015 – iperceptions, a leading digital Customer Experience Management company, today announced two new executive appointments that strengthen the Company’s strategy and provides a more robust executive structure. The appointment of a new Chief Analytics Officer and Chief Marketing Officer allows iperceptions to more effectively build the technologies of the future that intertwine customer experience analytics, marketing and advertising technologies.

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iperceptions Launches Active Recognition™ For Retargeting – The First Technology to Feed Retargeting Campaigns With First Party Visitor Intent

iperceptions Enriches Re-marketing Campaigns with Stated Visitor Intent to Align the Right Message and Bidding Strategies to the Right Audience

MONTREAL, QC – October 16th, 2014 – iperceptions, the leader in digital customer research, today unveiled its latest application for Active Recognition, a patent protected technology. Active Recognition for Retargeting improves behavioral retargeting by enriching campaigns with stated visitor intent. For the first time, digital marketers can accurately distinguish between purchase intenders, researchers and support seekers to create relevant messages aligned to a visitor’s intent, ultimately improving engagement and campaign performance. 

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iperceptions Releases First Digital Research Solution that Uses Customer Intent to Optimize the Performance of Marketing Initiatives

Marketers can maximize digital marketing investments based on context provided by customer feedback.

MONTREAL, QC - September 17th, 2014 – iperceptions Inc., leader in digital customer research, today announced the release of the iperceptions Marketing Effectiveness Solution. This is the first digital research solution that uses intent and motivation intelligence from real customers to strategically evaluate the impact of paid search, display and social media advertising and email marketing.

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iperceptions and ClickTale Team Up to Combine Digital Customer Experience Insights with Voice of the Customer Feedback

Marketers can now resolve customer issues faster by understanding the complete visitor experience

MONTREAL, QC, and TEL AVIV, Israel, September 3rd, 2014 – iperceptions, Inc. a leader in Digital Customer Research solutions, and ClickTale®, the enterprise leader in Digital Customer Experience, today announced the integration of their two solutions to provide in-depth digital customer experience context to Voice of the Customer feedback.

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