- COVID-19 Resource Hub
Two leaders in AI-powered customer experience management software join forces to empower global brands' customer engagement.Read More
Customer Experience Management solution introduces 6-month program offering free access to curated customer feedback solutions to support companies through COVID-19 crisis.
Audit confirms iperceptions’ continued efforts to offer an accessible feedback experience for all survey respondents.Read More
Where closed-loop feedback meets journey analytics, iper.loop empowers brands to detect, visualize and address bad customer experiences when it matters most.Read More
Partnership empowers brands to be customer-centric in their Customer Experience (CX) design decisions.Read More
Current iperceptions CEO Martin Le Sauteur transitions to new role as Chairman of the Board.Read More
HITRUST CSF® certification validates iperceptions is committed to meeting key regulations and protecting the sensitive information of their clients and survey respondents.Read More
MONTREAL, QC – March 16, 2018 - iperceptions has been at the forefront of the Voice of the Customer (VoC) space ever since we were founded nearly two decades ago, helping the world's leading brands improve the Customer Experience (CX) at every stage of their customer journey.
Today, we reaffirm our position as your experienced guide to a successful VoC program with the launch of our new logo and tagline.
MONTREAL, QC – NOVEMBER 16, 2017 - iperceptions, a global leader in Voice of the Customer (VoC) solutions, today announced that Quinnipiac University has selected iperceptions as their preferred VoC solution. iperceptions will measure visitors’ opinions of Quinnipiac University and how they are impacted by the website - QU.edu. iperceptions will then provide key recommendations to drive decisions about future marketing initiatives to optimize Quinnipiac University’s brand perception.Read More
MONTREAL, QC, August 10th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced the full public release of iper.text, which gives marketers the power to easily sift through and analyze huge amounts of customer feedback in real-time. Using advanced natural language processing and machine learning technology, iper.text continuously evaluates all open-ended feedback and organizes every comment by praise, problem, suggestion or brand mention. With iper.text, marketers can always stay on top of emerging issues and trends, so they can focus more of their time optimizing the customer experience.Read More
MONTREAL, QC – May 31, 2017 - Not everything in life should be a popularity contest, but when the C-suite is asked to be more transparent for customers and employees, likeability can have an effect on a company’s fortunes.Read More
MONTREAL, QC – May 25, 2017 – iperceptions, a global leader in Voice of the Customer (VoC) solutions, today announced that The Henry Ford has selected iperceptions as their preferred VoC solution. The Henry Ford welcomes nearly 1.8 million guests annually to its 250-acre campus in Dearborn, Michigan, and attracts 1.5 million viewers to its weekly Emmy®-winning Saturday morning television show, The Henry Ford’s Innovation Nation. The Henry Ford is also the largest indoor-outdoor museum complex in the United States. With iperceptions, The Henry Ford will collect customer feedback to measure the online experience of their customers, understand key experience drivers and improve site usability across desktop, tablet and mobile.Read More
MONTREAL, QC, April 25th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced that iperceptions’ Audience Recognition and Audience Optimization solutions have been combined under the Datacratic brand. This move creates two separate brands: iperceptions, which maintains its focus on Voice of the Customer solutions, and Datacratic, which focuses on Audience Data solutions that power digital marketing campaigns and website personalization efforts.Read More
MONTREAL, QC, April 6th, 2017 – iperceptions, a global leader in Voice of the Customer solutions, today announced the full public release of its Mobile App Solution, which gives marketers the power to launch and manage a mobile app research project without having to retest or redeploy the mobile app. Once the iperceptions SDK is implemented, a research project can be easily created and edited via the iperceptions Enterprise Platform. This allows marketers to seamlessly collect the voice of their mobile app users to improve the mobile app experience.Read More
MONTREAL, QC – October 19, 2016 – iperceptions, a global leader in research and audience solutions, today announced the release of iper.explore, which gives marketers flexibility and agility to visualize and dig deeper into their Voice of Customer data to better understand the customer experience.Read More
MONTREAL, QC – October 6, 2016 – iperceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iperceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.
The addition of Datacratic’s Ad Tech business will further increase the value iperceptions delivers to its enterprise clients such as Dell, Comcast and Adobe by delivering supercharged segmentation capabilities that increase marketing campaign ROI.Read More
MONTREAL, QC – October 5, 2016 – iperceptions, a global leader in research and audience solutions, today announced that it has appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur brings over three decades of executive experience in the digital marketing and advertising industries, and joins iperceptions to further accelerate the company’s strong performance and take it to the next phase of growth.
Internet Retailer – June 08, 2016 – Thinking about the customer first delivers the best business results, Dell's Greg Bowen says at IRCE.Read More
Smart Data Collective – May 09, 2016 – Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise.Read More
Global Leader in Data Storage Solutions for both Consumers and Businesses Selects iperceptions to Measure, Manage and Optimize the Customer Experience
MONTREAL, QC – February 17, 2016 – iperceptions, a leading digital Customer Experience Management (CEM) company, has been selected by Seagate, a global leader in data storage systems shipping more than 228m exabytes of data storage every year, as their preferred CEM solution. With iperceptions’ SaaS platform, Seagate will collect a representative sample of website visitors’ intent, needs and expectations. iperceptions will track the online experience in order to break down site strengths and weaknesses, understand key purchase drivers and improve site usability across desktop, tablet and mobile for Seagate.Read More
Canada’s Leading Integrated Freight, Package and Logistics Solutions Provider Selects iperceptions to Measure the Customer Experience Across Multiple Touchpoints
MONTREAL, QC – January 12, 2016 – iperceptions, a leading digital Customer Experience Management (CEM) company, today announced that Purolator, Canada’s leading integrated freight, package and logistics solutions provider with over 11,500 employees, has chosen iperceptions as their preferred solution for customer experience insights. With iperceptions’ Active Research technology, Purolator will collect participating customers’ feedback; in multiple languages and across multiple touch points. Leveraging a number of survey and research tactics, iperceptions will develop key indicators and insights for Purolator.Read More
iperceptions Expands its Leadership in the Customer Experience Industry with Major Client Wins and Game Changing Innovations
MONTREAL, QC – November 23th, 2015 – iperceptions, a leading digital Customer Experience Management company, today announced it is on target to achieve a third consecutive year of strong double-digit growth of Contracted Monthly Recurring Revenue (CMRR) since the launch of its SaaS platform.Read More
iperceptions Receives Honors for its Active Recognition Technology which improves the effectiveness of retargeting campaigns by recognizing the intent of anonymous visitor’s in real-time.Read More
A Leading Awarding Organisation That Helps 600,000 Learners Across the UK Selects iperceptions to Better Understand Visitor Intent, Needs and Experiences.
MONTREAL, QC – September 9, 2015 – iperceptions, the leader in digital customer research and recognition technology, today announced that NCFE, a national awarding organisation, has chosen iperceptions as their digital customer experience solution. Powered by iperceptions technology, NCFE will collect visitor feedback for their ‘Use Your Voice’ programme, which aims to improve the overall NCFE experience.Read More
GolfNow’s leading online tee time booking and golf course technology and services platform leverages iperceptions Voice of the Customer solution to improve conversion and retention.
MONTREAL, QC – August 5, 2015 – iperceptions, the leader in digital customer research and recognition, today unveiled research that indicates GolfNow, managed by Golf Channel, has been able to better understand the mobile experience, reduce barriers to the checkout process and measure the satisfaction and effectiveness of its GolfNow Rewards program by leveraging iperceptions Active Research™ SaaS platform.Read More
Martech Advisor – June 24, 2015 – Leading player in the digital consumer research and recognition space, iPerceptions has announced the release of the iperceptions Experience Optimization Solution that provides usability and optimization teams with insights that help enhance customer experience.Read More
iperceptions Experience Optimization Solution Helps Brands Improve The Customer Experience By Collecting Feedback From Visitors Who Are Recognized To Have Strong Opinions
MONTREAL, QC – June 23rd, 2015 – iperceptions, the leader in digital customer research and recognition, today released iperceptions Experience Optimization Solution which provides the insights that optimization and usability teams need to improve the customer experience. By engaging with visitors that are likely to have extreme positive and negative experiences, brands collect insights on what is working and highlight areas for improvement from a site optimization perspective.Read More
iperceptions Receives Top Honors for its Active Recognition Technology, A Patent Pending Technology That Revolutionizes How Companies Monetize Their Web Traffic
MONTREAL, QC – June 2nd, 2015 – iperceptions, the leader in digital customer research, was awarded top honors in the Innovation PME category for its Active Recognition Technology at the annual OCTAS awards gala held on May 28th at the Palais des congrès de Montréal. The OCTAS competition organized by the IT ACTION Network recognizes companies and organizations for their creativity, vitality and exceptional contribution to the growth of the information technology industry.Read More
Website magazine – May 07, 2015 – Brands are constantly on the lookout for new ways to improve their websites and one of the best ways for brands to discover areas that need improvement is simply by asking their visitors.Read More
iperceptions’ Universal Code provides best-in-class capabilities to target and capture insights across different customer segments
MONTREAL, QC, May 6th, 2015 – iperceptions, the leader in digital customer research, today announced the release of its Universal Code to all users of its Active Research Platform. The Universal Code centralizes all of iperceptions’ Voice of the Customer research projects into one code, which empowers marketers to create, launch, edit and manage multiple research projects with almost no reliance on IT resources. Once the script is on all pages of a website, marketers gain the speed and agility to control their own research via the Active Research platform.Read More
Leading International Tour Operator Selects iperceptions as their Voice of the Customer provider to better understand and measure the customer experience across their digital properties
MONTREAL, QC – March 26, 2015 – iperceptions, the leader in digital customer research, today announced that Transat Tours Canada has chosen iperceptions as its digital customer experience solution. Powered by iperceptions technology, Transat Tours Canada will engage with its visitors to collect a representative view of their intent, needs and expectations. This data will help Transat Tours Canada continuously track and monitor the customer experience across their digital properties.Read More
iperceptions is recognized for its Contribution to the Digital Analytics Community
MONTREAL, QC – February 3rd, 2015 – iperceptions, the leader in digital customer experience, today announced that its patent pending Active Recognition Technology™ is nominated for New Technology of the Year by the Digital Analytics Association (DAA) Awards for Excellence.Read More
Business 2 Community – January 22, 2015 – With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a website is a monumental task. Here is where retargeting comes into play.Read More
Montreal, QC and Toronto, ON – December 10th, 2014 – Wellington Financial LP, a privately held specialty finance firm, today announced a growth capital investment to iperceptions. Headquartered in Montreal, iperceptions is a leading digital customer research company specializing in ‘voice of the customer’ analytics. Many top Fortune 500 companies such as Dell, InterContinental Hotels, Logitech, and Ford trust iperceptions to improve the customer experience across their digital platforms.Read More
Marketing Mag – November 18, 2014 – Montreal-based marketing research firm iperceptions has launched a new tool it says will help marketers identify and target online visitors who are on e-commerce sites ready and willing to spend money.Read More
iperceptions Creates Two New leadership Roles To Support Rapid Growth
MONTREAL, QC – November 12th, 2015 – iperceptions, a leading digital Customer Experience Management company, today announced two new executive appointments that strengthen the Company’s strategy and provides a more robust executive structure. The appointment of a new Chief Analytics Officer and Chief Marketing Officer allows iperceptions to more effectively build the technologies of the future that intertwine customer experience analytics, marketing and advertising technologies.Read More
iperceptions Enriches Re-marketing Campaigns with Stated Visitor Intent to Align the Right Message and Bidding Strategies to the Right Audience
MONTREAL, QC – October 16th, 2014 – iperceptions, the leader in digital customer research, today unveiled its latest application for Active Recognition, a patent protected technology. Active Recognition for Retargeting improves behavioral retargeting by enriching campaigns with stated visitor intent. For the first time, digital marketers can accurately distinguish between purchase intenders, researchers and support seekers to create relevant messages aligned to a visitor’s intent, ultimately improving engagement and campaign performance.
Marketers can maximize digital marketing investments based on context provided by customer feedback.
MONTREAL, QC - September 17th, 2014 – iperceptions Inc., leader in digital customer research, today announced the release of the iperceptions Marketing Effectiveness Solution. This is the first digital research solution that uses intent and motivation intelligence from real customers to strategically evaluate the impact of paid search, display and social media advertising and email marketing.
Marketers can now resolve customer issues faster by understanding the complete visitor experience
MONTREAL, QC, and TEL AVIV, Israel, September 3rd, 2014 – iperceptions, Inc. a leader in Digital Customer Research solutions, and ClickTale®, the enterprise leader in Digital Customer Experience, today announced the integration of their two solutions to provide in-depth digital customer experience context to Voice of the Customer feedback.Read More
Smart Insights – August 4, 2014 – Big data is starting to experience some significant backlash. A ‘case in point’ comes from a recent popular article in VentureBeat: ‘Big data’ is dead. What’s next? The backlash is more to do with the buzz than the data but the reason relates to the difficulty of extracting meaningful insights from big data.Read More
Business 2 Community – July 23, 2014 – Have you been looking at your web analytics data recently and seen a dramatic increase in traffic coming from mobile and tablet devices? Well you are not alone. Monetate Q4 2013 Ecommerce Quarter Report shows that more than a quarter of traffic to large e-commerce sites comes from a tablet or mobile.Read More
Active Recognition for Live Chat Increases Chat Assisted Conversion by 30% by Engaging with More of the Right Visitors, Ultimately Increasing Conversion and Reducing Costs
MONTREAL, QC – June 25th, 2014 – iperceptions, the leader in digital customer research, today launched Active Recognition Technology (ART) for Live Chat, a patent protected technology that empowers companies to build more relevant customer interactions by triggering chat sessions according to a visitor’s intent.Read More
Forbes – May 21, 2014 – Today there is no shortage of data about our customers. The challenge is to be able to access, integrate, and analyze it to find relevant insights that can positively impact our customer experience. Take web analytics software, for example. iperceptions makes it possible for companies to get at the WHY behind the customer behaviors captured by their core analytics systems. By capturing Voice of the Customer Data across multiple channels through live feedback and customer surveys, and linking this data with real-time customer path analysis, marketers can better understand where they need to take action to improve their customer experience.Read More
The Intent Recognition Engine is now part of our Active Recognition Technology.
MONTREAL, QC – March 13, 2014 – iperceptions, Inc. the inventor of Active Research™, the evolution of Customer Experience Management and Digital Analytics, today announced that Lane Cochrane, VP of Research at iperceptions, will be presenting iperceptions’ game changing Intent Recognition Engine at the eMetrics Summit in San Francisco on March 17.Read More
Careermash – February 14, 2014 – In a recent report, Statistics Canada found that young women in university were less likely than men to choose a science, technology, engineering, mathematics and computer science (STEM) degree program.Read More
Loyalty 360 – January 24, 2014 – iperceptions, Inc. today launched the iperceptions Intent Recognition Engine, a patent pending technology, which can recognize the intent of anonymous website visitors and trigger personalized experiences for digital customers. iperceptions Intent Recognition Engine provides the intelligence required to enrich marketing campaigns, customer support systems and personalization engines in real-time.Read More
DM News – January 23, 2014 – Mobile has well and truly arrived—not just for marketing promotions, email, and content, but also for customer research. Pew Research found that 63% of cell phone owners now use their phones to go online. Forrester's “How US Consumers Shop on Mobile Devices” report predicts that sales on mobile devices will top $17 billion in 2014.Read More
The Intent Recognition Engine is now part of our Active Recognition Technology.
MONTREAL, QC – January 22, 2014 – iperceptions, Inc., the evolution of Customer Experience Management and Digital Analytics, today launched the iperceptions' Intent Recognition Engine, a patent pending technology, which can recognize the intent of anonymous website visitors and trigger personalized experiences for digital customers. iperceptions' Intent Recognition Engine provides the intelligence required to enrich marketing campaigns, customer support systems and personalization engines in real-time.Read More
Active Research Text Mining Segments Open-Ended Feedback Using Web Analytics Data
MONTREAL, QC – December 16, 2013 – ipereptions, Inc., the inventor of Active Research™, the evolution of Customer Experience Management and Digital Analytics, today announced enhanced text mining capabilities for its Active Research™ platform, including clickstream data segmentation for more granular and flexible analysis of open-ended feedback. The new version of Active Research text mining also includes closed-ended question data points to contextualize each response and seamless word and concept cloud integration for the most visually accurate representation of open-ended feedback.Read More
Website Magazine – December 2, 2013 – When your digital enterprise was engaged in website planning for 2013, did you make the right choices? Did you focus on improving the user experience throughout the year by implementing a more innovative or intuitive design, or by integrating a more robust and reliable technology platform?Read More
Retail Touch Points – October 28, 2013 – In order to develop a base of loyal, repeat customers, retailers must keep a constant pulse on satisfaction and sentiment. By collecting data on customers and their expectations, retailers can ensure they create a great browsing and buying experiences across all channels.Read More
Forbes – October 17, 2013 – In the final installment of a four part series on making big data manageable for small business I wrap up the process of data collection, management and use with tips on getting started with affordable software solutions.Read More