Solutions for the
Banking and Finance industry
 

From buying a house to investing your hard-earned cash,
banking and finance is an essential part of everyday life.

iPerceptions helps you understand its constantly evolving and complex digital customer experience. Also, we can help you build unique audience segments so that you can more accurately align your marketing campaigns to your customers’ specific needs depending on where they are in the customer journey.

iPerceptions clients
logos_banking_mobile.svg

Voice of the customer Solutions

iPerceptions Voice of the Customer Solution for the Banking and Finance Industry

Increase customer loyalty

by tracking the customer experience across your digital channels.

iPerceptions Voice of the Customer Solution for the Banking and Finance Industry

Get a greater return

from your budget planners, borrowing and saving calculator tools by aligning them with customer needs and expectations.

iPerceptions Voice of the Customer Solution for the Banking and Finance Industry

Improve your internet banking portal

by understanding visitor frustrations and issues.

Audience Solutions

iPerceptions Audience Solution for the Banking and Finance Industry

Increase the ROI

from your retargeting campaigns by aligning your bid strategy and message to your visitors’ intent.

iPerceptions Audience Solution for the Banking and Finance Industry

Increase the effectiveness of your marketing campaigns

by leveraging audience segments based on whether the visitor is a new or existing customer.

iPerceptions Audience Solution for the Banking and Finance Industry

Increase the reach of your campaigns

by using first-party data to create high-quality look-alike audiences.

 
 
15 %
increase in conversion
iPerceptions Banking and Finance Industry Client
If they were coming to our site and then abandoning, we wanted to know why. We’re talking about a lot of traffic to the site. We need to know if we are delivering on their expectations and if we’re not, we need to know what to fix.

MANAGER OF THE USER EXPERIENCE TEAM
INTUIT