Solutions for the
Automotive industry
 

Buying a car is a unique experience.

It’s an important purchase that usually requires shoppers to go back-and-forth between multiple manufacturers and research many models before making a decision. iPerceptions helps the world’s largest auto manufacturers understand their shoppers’ experience, as well as build audience segments that drive marketing success.

iPerceptions clients
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Voice of the customer Solutions

iPerceptions Voice of the Customer Solution for the Automotive Industry

Get a greater return

from your build and price and car configurator tools by aligning them with your shoppers’ needs and expectations.

iPerceptions Voice of the Customer Solution for the Automotive Industry

Optimize with confidence

by seeing how your shoppers’ experience stacks up to other auto manufacturers with global benchmarking.

iPerceptions Voice of the Customer Solution for the Automotive Industry

Create more effective marketing campaigns

that get you more bang for your buck.

Audience Solutions

iPerceptions Audience Solution for the Automotive Industry

Increase the ROI

from your retargeting campaigns by aligning your bid strategy and message to visitors that are looking to purchase a car.

iPerceptions Audience Solution for the Automotive Industry

Increase the effectiveness of your marketing campaigns

by building audience segments based on your shoppers’ purchase horizon.

iPerceptions Audience Solution for the Automotive Industry

Increase the reach of your campaigns

by using first-party data to create high-quality look-alike audiences.

 
 
16 %
increase in satisfaction
iPerceptions Automotive Industry Client
Working with iPerceptions we were able to better understand our visitors and, in doing so, we identified actionable steps we could take to better our business online. By constantly listening to our customers, we’ve seen tremendous improvement in how consumers feel about our brand and our ability to give them what they want online.

NATIONAL ADVERTISING & DIRECT MARKETING MANAGER
CHRYSLER CANADA

iPerceptions Automotive Industry Client
At Mercedes-Benz, we’re committed to responding to our customers faster and more effectively. By teaming with iPerceptions, we can now combine detailed, actionable insights gained through their Voice of Customer solution with industry-specific intelligence provided by their Automotive Program to create a better online experience for our customers.

MERCEDES BENZ